Warc Cuts Spending Forecast

by , Nov 26, 2012, 9:55 PM
  • Comment
  • Recommend

With no Olympics, U.S. Election or other major event, the ad industry will take a hit next year, according to Warc’s latest International Ad Forecast.

Though spending is expected to rise slightly more than 4% in 2013, the figure is a 1.5% decrease over the firm’s previous estimates made in June. The firm also reduced its estimates for ad revenues for 2012 by a half percent, forecasting growth of 4.3%. In the U.S., ad revenues will row by 4.1% in 2012 (reaching a value of $153 billion), and will only expand by 2.5% in 2013.

"The global ad market has been boosted this year by quadrennial events; namely, the Olympics, the US presidential election and, to a lesser extent, Euro 2012,” said Suzy Young, Warc’s data editor, in a statement.  "Next year will suggest by comparison, with advertisers having fewer incentives to spend when the underlying mood is generally one of caution."

Be the first to comment on "Warc Cuts Spending Forecast"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Raw Articles

» Raw Archives