Out To Launch

OldSpiceJustin Timberlake and Madonna only have four minutes to save the world. Retired NBA star Dikembe Mutombo has four-and-a-half weeks, if we’re to believe the Mayan calendar. Old Spice recruited Mutombo to both save the planet and promote its Champion scent with a real-time, embeddable digital video game, where Mutombo will embark on weekly missions based on current news happening and events that could be considered signs that the apocalypse is coming. Levels 1 and 2 of the game are available here, and an intro video can be watched here. Gamers, be prepared to lose work productivity points, since this game with a retro feel can be a massive time suck.  Hypothetically speaking, of course. Players who submit game points will power a wood carver that will draw additional rings on the Mayan Calendar. Wieden+Kennedy Portland created the campaign.

NYLottoThis is one awkward office party. The New York Lottery launched a TV spot promoting its Holiday Magic scratch-off game as an ideal secret Santa gift for a colleague. Or is it? One would think the game is ideal for a quick, inexpensive gift, but with a chance at winning $1 million dollars at stake, a group of coworkers believe it’s a way for the big boss to show off his wealth. The recipient of the gift is all smiles while her co-workers are stuck with useless gifts and bah-humbug expressions. Watch it here, created by DDB New York.

HBOHBO launched an amusing TV ad where a boss gifts an HBO series to match the personality of each employee. The boss gives “Game of Thrones” to a man he thought would appreciate the show’s backstabbing. A female employee receives “True Blood” because it’s chockfull of sex, and this lady has been inappropriate with multiple colleagues. “There’s an HBO show for everyone this holiday,” closes the ad, seen here and created by BBDO New York.

 

The Springs Preserve in Las Vegas is a hidden gem of nature and history in the heart of Sin City. A TV ad promoting tourism to the locale shows the refuge through the eyes of a young child. The little girl imagines a time when animal skeletons of present day were prehistoric beasts in the past; where gold miners panned for gold; and Indian tribes danced under a full moon. See it here, created by R&R Partners.

 

Google ChromeGoogle Chrome launched “Salvation,” a TV spot depicting how Google tools affect users on a daily basis. A pedestrian uses Google Street View when he becomes lost; a web surfer discovers a popular video on YouTube; a friend video-chats with a pal on what outfit to wear; and a man researches used-car prices and avoids being ripped off. Watch it here, created by F / Nazca Saatchi & Saatchi and directed by Marcio Leitão and Luiz Whately of Stink São Paulo.

 

HPHP launched a series of TV spots showcasing its line of touchscreen-enabled PCs using Windows 8. The “Language of Touch” campaign features real people interacting with HP products. The debut ad is an interesting story about a deaf DJ bringing joy to club goers. In “Sound of Touch” DJ, Robbie Wilde uses his HP ENVY 4 Ultrabook to physically feel the bass and touch the waveforms on screen. Amazing. Even though he can’t hear the beats, he can feel them. Watch it here, created by BBDO New York.

EOSEOS launched a print and in-store campaign likening its Smooth Sphere lip balm to food. In three print ads, the EOS Smooth Spheres replace strawberries in desserts, berries in blenders and individually wrapped after-dinner mints. “The lip balm that makes you smile,” reads each ad, seen here, here and here. Do the lip balms smell and taste like delicious treats in reality? I hope so. Juniper Park Toronto created the campaign.

 

PerryEllisPerry Ellis launched a print campaign using “Very Perry,” a term often used to describe the brand’s clothes, as its tagline. Black-and-white ads are accented with a “Very Perry” pop of color in the form of polka dots, a paper bow tie and extra-large flower. See the ads here, here, here and here, created by YARD.

 

 

Christmas AppRandom iPhone App of the week: jacAPPS created a Christmas List app that lets users create a visual list for family and friends. Gift-givers can drag and drop gifts into a loved one’s stocking and view a virtual spreadsheet to keep on-budget. Gift lists can be printed and shared, and users can even create a wishlist of gifts for themselves. The app costs 99 cents in the App Store.

 

Recommend (2) Print RSS
  • NEW! Bissell Employee Eats Off Subway Floor To Prove Product Efficiency

    Bissell employee Ravi Dalchand is a shoe-in for employee of the year. Hopefully his prize includes a round of vaccinations. To prove how efficient the Bissell Symphony All-in-One Vacuum and Steam Mop cleans floors, Dalchand, senior brand manager of Bissell Canada, cleaned up a section of a subway platform and ...
  • NEW! Drinking In The Dark Promotes Tim Horton's New Dark Roast

    Dining in complete darkness has always intrigued me -- but what about heading to your local coffee shop only to find it shrouded in complete darkness? Would you even attempt to go in? This was the conundrum facing regulars at the Tim Hortons in L'ile-Perrot, Quebec. The entire building, logo ...
  • NEW! 'Got Milk' Ads Return, With A Look At Your Future Self

    I'm so happy the "Got Milk" tagline is back for the California Milk Processor Board. Two ads give kids a look at their future selves, depending on whether they drink milk throughout their childhood. "Champion" begins with a young girl drinking juice at the grocery store. She's approached by a ...
  • Coca-Cola Launches 'Lyric' Bottles In China

    Since I can never find a Coca-Cola bottle with my name on it, I'm rather enjoying this campaign for the brand that launched over the summer in China. The brand created "Lyric bottles," adding song lyrics from China's most famous and best loved songs to bottle packaging. Bottles allow users ...
  • Golf Channel Redesigns App

    Random iPhone App of the week: Fore! Golf Channel has revamped its mobile app, adding additional content from the GolfChannel.com website and a more user-friendly homepage. The photo gallery was also revamped, with larger photos and more videos. Content is built around the Golf Central news blog, including scoring, leaderboards ...
  • Consumers Must Sweat To Get Gatorade... Says Peyton Manning

    Gatorade went all "Candid Camera" on a series of unsuspecting convenience store shoppers who wanted to buy the sports drink. Customers were told by a store clerk that they couldn't buy Gatorade unless they put a little sweat in it: just some jumping jacks or a run around the store. ...
  • Sears Launches Back-To-School Campaign, #BacktoWha

    Sears has launched #BacktoWha, a back-to-school campaign created by Olson, its first work for the brand. The effort consists of a series of online videos highlighting Sears' fashion offerings for kids heading back to school. In one video, a girl decked out in the latest stylish gear walks through gym class, ...
  • NEW! Nike, Foot Locker And Kevin Durant #searchforthebaddest European Player

    Nike, Foot Locker and NBA star Kevin Durant are on a mission to find the baddest basketball player in Europe: a challenging job, when football (soccer) is such a dominant presence. "Be The Baddest" is a 60-second video starring Durant as he describes the naysayers he encountered prior to becoming ...
  • NEW! Kia Hamsters Have One-Track Minds In Ad For Electric Car, Kia Soul EV

    The beloved Kia Hamsters show their scientific sides in "Fully Charged," a TV spot that launched during Sunday's MTV VMAs. We also learn what the hamsters are thinking about each time they run inside their hamster wheels. The ad promotes Kia's first electric car, the Soul EV. It also marks ...
  • NEW! Face Your Fears And Raise Money For The Canadian Cancer Society

    The Canadian Cancer Society wants you to step out of your comfort zone and do something that truly scares you, and at the same time raise money for a good cause. It could be something minute like shaving off your beard, or something drastic like jumping from a plane. No ...
>> Out to Launch Archives