Out To Launch

OldSpiceJustin Timberlake and Madonna only have four minutes to save the world. Retired NBA star Dikembe Mutombo has four-and-a-half weeks, if we’re to believe the Mayan calendar. Old Spice recruited Mutombo to both save the planet and promote its Champion scent with a real-time, embeddable digital video game, where Mutombo will embark on weekly missions based on current news happening and events that could be considered signs that the apocalypse is coming. Levels 1 and 2 of the game are available here, and an intro video can be watched here. Gamers, be prepared to lose work productivity points, since this game with a retro feel can be a massive time suck.  Hypothetically speaking, of course. Players who submit game points will power a wood carver that will draw additional rings on the Mayan Calendar. Wieden+Kennedy Portland created the campaign.

NYLottoThis is one awkward office party. The New York Lottery launched a TV spot promoting its Holiday Magic scratch-off game as an ideal secret Santa gift for a colleague. Or is it? One would think the game is ideal for a quick, inexpensive gift, but with a chance at winning $1 million dollars at stake, a group of coworkers believe it’s a way for the big boss to show off his wealth. The recipient of the gift is all smiles while her co-workers are stuck with useless gifts and bah-humbug expressions. Watch it here, created by DDB New York.

HBOHBO launched an amusing TV ad where a boss gifts an HBO series to match the personality of each employee. The boss gives “Game of Thrones” to a man he thought would appreciate the show’s backstabbing. A female employee receives “True Blood” because it’s chockfull of sex, and this lady has been inappropriate with multiple colleagues. “There’s an HBO show for everyone this holiday,” closes the ad, seen here and created by BBDO New York.

 

The Springs Preserve in Las Vegas is a hidden gem of nature and history in the heart of Sin City. A TV ad promoting tourism to the locale shows the refuge through the eyes of a young child. The little girl imagines a time when animal skeletons of present day were prehistoric beasts in the past; where gold miners panned for gold; and Indian tribes danced under a full moon. See it here, created by R&R Partners.

 

Google ChromeGoogle Chrome launched “Salvation,” a TV spot depicting how Google tools affect users on a daily basis. A pedestrian uses Google Street View when he becomes lost; a web surfer discovers a popular video on YouTube; a friend video-chats with a pal on what outfit to wear; and a man researches used-car prices and avoids being ripped off. Watch it here, created by F / Nazca Saatchi & Saatchi and directed by Marcio Leitão and Luiz Whately of Stink São Paulo.

 

HPHP launched a series of TV spots showcasing its line of touchscreen-enabled PCs using Windows 8. The “Language of Touch” campaign features real people interacting with HP products. The debut ad is an interesting story about a deaf DJ bringing joy to club goers. In “Sound of Touch” DJ, Robbie Wilde uses his HP ENVY 4 Ultrabook to physically feel the bass and touch the waveforms on screen. Amazing. Even though he can’t hear the beats, he can feel them. Watch it here, created by BBDO New York.

EOSEOS launched a print and in-store campaign likening its Smooth Sphere lip balm to food. In three print ads, the EOS Smooth Spheres replace strawberries in desserts, berries in blenders and individually wrapped after-dinner mints. “The lip balm that makes you smile,” reads each ad, seen here, here and here. Do the lip balms smell and taste like delicious treats in reality? I hope so. Juniper Park Toronto created the campaign.

 

PerryEllisPerry Ellis launched a print campaign using “Very Perry,” a term often used to describe the brand’s clothes, as its tagline. Black-and-white ads are accented with a “Very Perry” pop of color in the form of polka dots, a paper bow tie and extra-large flower. See the ads here, here, here and here, created by YARD.

 

 

Christmas AppRandom iPhone App of the week: jacAPPS created a Christmas List app that lets users create a visual list for family and friends. Gift-givers can drag and drop gifts into a loved one’s stocking and view a virtual spreadsheet to keep on-budget. Gift lists can be printed and shared, and users can even create a wishlist of gifts for themselves. The app costs 99 cents in the App Store.

 

Recommend (9) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Dora The Explorer Stars In Latest Geico Ad

    The latest star of Geico's "It's What You Do" campaign is the adorable Dora the Explorer. Exploring is her thing and she does it with an enthusiastic smile on her face. So when a group of tired, frostbitten explorers believe they will be the first to reach the South Pole, ...
  • NEW! Tacos, Winks, Emoji And More From American Greetings Via Mullen

    Apparently America has been clamoring for a taco emoji and finally a brand has stepped up and delivered. JustWink by American Greetings, with help from its agency Mullen, has created a socially-shareable taco emoji called Wink! It will be  available on the Apple Watch today as part of the justWink ...
  • NEW! "Style By Method" From Essence

    Method, the eco-friendly fabric and personal care products company, has launched “Style by Method” a brand campaign from the marketer’s digital AOR, Essence. The campaign promotes the brand’s new 4x Concentrated Laundry Detergent. It features original content to highlight how women can maximize, care for and style their wardrobe and ...
  • NEW! Victoria Secret Angel Ambrosio Is The New Face of Dafiti

    Dafiti, the big Latin America online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and has signed Brazilian models Alessandra Ambrosio and Marlon Teixera to “embody the style of the brand.” Ambrosio is also one of Victoria Secret’s “angel” models and currently ranked 8th on the Forbes ...
  • NEW! See Things Better-True North's New Adlens Spot

    New York-based ad agency True North Inc. has launched its first TV spot in Mexico for client Adlens, marketers of adjustable focus eyewear. To enhance authenticity, the agency shot the ad in Monterrey, Mexico, casting locals (most with no acting experience), and working without a script. The agency tapped Aurora ...
  • NEW! DC To Winter Weary New Yorkers: Come Visit!

    Last year, Washington DC estimated that it had 19.3 million tourists and the region is hoping for even more this year, particularly during the spring. In order to encourage visitors, Destination DC, the lead tourism marketing organization for the nation’s capital, teamed with ad agency Fuseideas to introduce "Spring in ...
  • NEW! O&M, Tiffany 'New York Minute' Spot

    Ogilvy & Mather has created a new spot for Tiffany, “New York Minute,” that promotes a new watch while celebrating New York’s reputation for being an if-you-can-make-it-here-you-can-make-it-anywhere kind of place. The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of ...
  • NEW! HBO's 'Entourgage' Meets 'Star Wars' In New Send-Up From The 'Toasty' Minds At Quiznos

    Quiznos has released its latest Toasty.TV Original Parody called ‘Startourage’ a spoof of both HBO’s Entourage series and the Star Wars film franchise. In this latest piece of branded content from the fast food chain, the lusty lads from Entourage, led by actor Vince are making a Star Wars film. ...
  • NEW! Target And Chandelier Launch 'Life is a Party' Campaign

    Target's largest designer collaboration to date with Lilly Pulitzer launches April 19 and to celebrate the partnership, Target and its agency Chandelier are introducing a marketing campaign that depicts a party in honor of Lilly Pulitzer’s festive spirit and manifesto: “Life is a Party.” Creative agency Chandelier concepted and developed the integrated ...
  • NEW! Saucony's New 'Seeker' Campaign From Mechanica

    What do an astronomer, a chef and a former pro soccer player have in common? They’re the seekers and runners featured in Seeker, Saucony’s newest global brand campaign, developed by ad shop Mechanica. The new multimedia campaign posits that “you can’t find your strong if you’re not looking for it.” The campaign, ...
>> Out to Launch Archives