Bob Evans Selects Engauge As Its Digital AOR
Bob Evans Farms has named Engauge its digital agency of record. Bob Evans has 565 restaurants and a food-products division that produces and nationally distributes fresh sausage, frozen foods and the No. 1-selling brand of refrigerated mashed potatoes, according to the announcement. Engauge will handle the company's digital strategy, media planning/placement, creative. social marketing, Web site and email. Engauge's other clients include HoneyBaked, Sonny’s Bar-B-Q, Outback Steakhouse, Donatos, South Beach Diet and Nestlé.