Out To Launch

SealyPorno music, a woman speaking French and a mattress tester shaped like a rump star in the latest TV ad for Sealy. The tagline states: “It’s better on springs. Whatever you do in bed, Sealy supports it,” and the brand means business, placing its mattresses through rigorous tests before hitting showroom floors. See it here. Like a good neighbor, Sealy is there? The second ad shows rattling pictures and lights, and neighbors with different reactions to one couple’s loud bedroom activities. One woman feels frisky; an elderly couple yearns for peace and quiet, and two guys grab drinking glasses to cup a better listen. Watch it here. Arcana Academy created the campaign.

OldNavyOld Navy is back to making my brain think it’s the early ‘90s with a holiday TV spot starring Jordan Knight and three of the four Boyz II Men. “Twas the Jordan Knight Before Christmas” is narrated by Johnny Mathis and features an unsuspecting family whose holiday becomes more festive when Jordan Knight appears from behind the fireplace, singing a tweaked version of “Twas the Night Before Christmas.” Knight’s version includes plaid shirts, festive sweaters and a visit from the three wise Boyz II Men, bearing additional Old Navy gifts. Watch it here, created by CP+B.

KoboKeeping with the holiday spirit: a TV ad running in Canada, New Zealand and Australia for the Kobo e-Reader. In this ad, bedtime stories are read from e-books rather than print ones. What about the pictures? “A Father’s Tale” begins with Santa’s elves at the North Pole feverishly working on e-readers of all sizes to ship out for Christmas. Santa uses an impressive telescope post-holiday to find a father using his Kobo to read his daughters a story. See it here, created in-house and directed by Ed McCulloch of Holiday Films.

HDMXWoods Witt Dealy & Sons launched a video for HMDX Jam Bluetooth Speakers that begins with a food fight using lots of jelly. Jam Speakers. Jelly fight. I’ll go with it. A skateboarding hipster stops to unleash his Jam Speaker in Brooklyn. Once the music plays, additional jam is spread from rooftops and vans. I do love the idea of a jam-filled balloon. The spot ends with a group of people, covered in jam and undoubtedly sticky, dancing in the street. “Where there’s Jam, there’s a party,” closes the video, seen here.

DamivaNow it’s time to talk vaginas. Damiva, a women’s health and beauty company, launched its first two products, Mae and Frida. Mae by Damiva is a vaginal moisturizer inspired by Mae West while Frida, a facial cream to prevent facial hair growth, was named for Frida Kahlo. Open, Toronto created the branding, product names, package design and POP poster campaign for the brand, using bold copy like: “Get ready to feel like a teenager again. But with better judgment.” and “Drier than a British comedy? Honey, you are not alone.” See them here, here, here and here.

DomesticViolenceW&Cie created a pro bono ad marking the 20th anniversary of Domestic Violence Information. “Le Souffle” or “Breath” promotes 3919, the Domestic Violence Information phone number. In France, an estimated one out of ten women is the victim of domestic violence. The ad features angry men about to rush toward the camera to assault someone. The closer they get to the camera, however, the men are blown back and appear to be stuck in a wind tunnel. The spot ends with a woman blowing out a candle on a birthday cake, marking the anniversary of 3919. Watch it here, produced by Wanda Productions.

SmokeBabyThe Vermont Department of Health created a poster and banner campaign using a “Smoke Baby” to deter pregnant women from smoking. The ad uses cigarette smoke in the shape of an umbilical cord and baby in untero alongside copy: “When you smoke, your baby smokes. Smoking while pregnant causes birth defects, brain damage and regret. Call 1-800-QUIT-NOW or visit vtquitnetwork.org.” See the ad here, created by Kelliher Samets Volk.

 

TilexThink of mold and mildew as that annoying TV show you wish the network would cancel. That’s what The Clorox Company did when it created a great set of online videos for its Tilex brand. Videos introduce viewers to Sonny Mold & Frankie Mildew in a sitcom format, complete with audience applause and laugh track, not to mention an '80s-sounding sitcom theme. In “Lady Cupcakes,” Frankie Mildew brings home a pet: a ferret named Lady Cupcakes, who doesn’t get along well with Sonny. See it here. In “Masks,” Sonny asks Frankie to buy a pair of masks to use when they take part in a robbery. Frankie returns with sleep masks. Hilarity ensues. See it here. Evolution Bureau created the videos.

WineAppRandom iPhone App of the week: Wine Spectator magazine launched WineRatings+, a wine ratings app for casual drinkers or connoisseurs. For free, users can browse Wine Spectator’s wine charts, watch videos and read its daily news feed. For $2.99 per month, users can browse a database of wine ratings and filter options by price, score, producer, name and region. There’s also a “Picks” section that features editors’ choices of top wines and values. Download it here.

Recommend (2) Print RSS
  • NEW! Kids' Drawings Become Real Toys In TBWA\Toylab

    Buying the perfect Christmas toy for a kid can be quite the challenge. TBWA/Toronto set out to make the process easier for their clients by having their clients' kids draw their dream toy and with the magic of talented creatives and a 3D printer, the drawings became real toys. Dubbed ...
  • NEW! Let's Play Hide The Keyfob

    Ford agency Blue Hive has created a racy new online film, which launched on Ford of Europe’s YouTube channel this week, in which a tanned hunk of a dude, sporting only some snug-fitting swimwear helps demonstrate the benefits of Keyless Entry in the new Ford EcoSport. As the man approaches ...
  • News Station Removes Red From News Segment To Draw Attention To Low Blood Donations

    Here's an interesting case study from Geometry Global's Romania office that helped raise awareness for the need for blood donations in the European country with the most critical need for blood donors. The agency teamed up with Observator, a prime-time news program on Antena 1, one of Romania's television channels. ...
  • Handwrite Holiday Cards Using Felt iPad App

    Random iPad App of the week: There's an iPad app that allows users to send handwritten holiday cards to friends and family. Felt is a free app where users can select a holiday card, upload pictures from their iPhone or iPad and handwrite each card and envelope using their finger ...
  • Only Fun Peanuts Make It To Jars Of Skippy Peanut Butter

    Skippy peanut butter launched its first ad campaign in more than five years with a TV spot that illustrates how peanuts are selected for jars of the beloved brand. "Fun Factory" shows a woman working a conveyor belt at a peanut factory. She cracks open nutshells one at a time ...
  • NEW! No Dialogue Necessary In Holiday Ad For Bojangles

    A box of Bojangles' fried chicken saves the day at a Christmas party, but not in the way that you may think. This holiday-themed ad, "Starlight," is free of dialogue, with only the lyrics of the Sufjan Stevens song, "Put the Lights on the Tree" heard throughout.  When one man returns ...
  • NEW! Forget Airbnb. Book Your Virtual Holiday Stay At Gingerbreadbnb

    Agencies have to up the ante each year when it comes to creating a holiday card that stands out from the crowd. McKinney crafted a charitable website that riffs off the popular Airbnb home rental service. No one can technically stay at Gingerbreadbnb, but each rental property sounds delicious. Visitors ...
  • NEW! Man Actually Eaten Alive In 1-800-CONTACTS Ad

    For all those disappointed last week when a man wasn't eaten alive by an anaconda as noted in Discovery Channel's "Eaten Alive," check out this 1-800-CONTACTS ad that DOES simulate a man eaten alive by an anaconda. The agency behind the ad, Pereira & O'Dell, noted that the spot was ...
  • NEW! School Lockdowns Are New Reality In Ad For Everytown For Gun Safety

    "Lockdown" depicts a new normal in school safety in an ad for Everytown for Gun Safety and Moms Demand Action for Gun Sense in America. The ad begins with a typical day in school for one classroom, until an emergency message is broadcast school-wide, informing teachers that the school is ...
  • NEW! Girls... And Guys, Have Fun In Las Vegas

    Las Vegas launched a pair of "What happens here, stays here" ads called "Transformation," shot from a man and woman's perspectives as they encounter one other in their different Vegas personas. Because that is what you do in Vegas. Be yourself and 10 other people. The fun begins poolside with ...
>> Out to Launch Archives