• New York Times, Friday, December 7, 2012 9 AM

Cigarette ads are back, but they are for the new kind that aren't made of tobacco: e-cigarette makers are taking to the airwaves, and the creative is a bit like the branding for Camels, Winstons, and Kent from back when. Ads for Njoy King carry the theme “Cigarettes, you’ve met your match” and ads for Blu eCigs carry the theme “Rise from the ashes.” The actor Stephen Dorff backs Blu eCigs, which was acquired this year by Lorillard. Commercials for Blu eCigs, as well as brands like Njoy King, are running on cable networks, in the same way that spots for tobacco cigarettes were once shown on the ABC, CBS and NBC broadcast networks.

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