Capping off a busy year for the Advertising.com Group, AOL's property just named Allie Savarino Kline as its first chief marketing officer.
Reporting directly to Ned Brody, CEO of Ad.com Group, Kline will be chiefly responsible for spurring demand for the unit’s ad services among publishers, advertisers and agencies. Brody said growth drove the decision to add a CMO position to Ad.com’s corporate structure.
The Ad.com Group includes Advertising.com, Adtech, the AOL On Network, goviral and Pictela.
“This is their time,” Kline said of her new employer. Most recently, Kline served as chief marketing officer for big data and social graph company 33Across.
Just last week, the unit announced the acquisition of ad-targeting and retargeting specialist Buysight. Terms of the deal were not disclosed, but Buysight -- formerly Permuto -- had raised about $16 million since its launch in 2008.
AOL brought in Brody this past May to implement what it called a more “segmented” operational strategy, which included aligning its operating focus around brand measurement and management.
Along with a continued focus on consumer brands, AOL has recently sought to scale its enterprise advertising and publishing brands with the Ad.com Group.
Prior to 33Across, Kline served as vice president, marketing at Brand Affinity Technologies, where she oversaw the company's brand development, marketing, and athlete and celebrity relationships.