will big data replace "top of the funnel"?

by , Dec 13, 2012, 1:54 PM
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Will big data make "top of the funnel" marketing obsolete, asks Marty Weintraub?  James Green, CEO of Magnetic, disagrees: big data won't make top of the funnel activities (which I take to mean demand generation) unnecessary, just improve analytics at every stage of the funnel.

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