Commentary
will big data replace "top of the funnel"?
- by Erik Sass , Staff Writer @eriksass1, December 13, 2012
Will big data make "top of the funnel" marketing obsolete, asks Marty Weintraub? James Green, CEO of Magnetic, disagrees: big data won't make top of the funnel activities (which I take to mean demand generation) unnecessary, just improve analytics at every stage of the funnel.
Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.
