should we solve the multiple device problem?

An interesting and controversial view from Murthy Nukala, founder and CEO of Adchemy, who says marketers shouldn't try to "solve" the problem of identifying users across multiple devices. Nukala argues that, on one hand, the intent information provided by search and other data collection on single devices is enough to market effectively, even if you aren't figuring out who the actual individuals are -- and, on the other hand, the measures needed to track individuals across multiple devices would constitute such a threat to privacy that it would provoke FTC regulation.

Tags: search
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