Nielsen's Calhoun: One Likely New Product Is 'Arbitron Catalina'
One obvious new prodcut that will come out of the Nielsen/Arbitron merger will be the integration of single-source radio measurement service vis a vis Nielsen's joint venture with Catalina Marketing. Nielsen Chief David Calhoun said that was a likely expansion that would occur following the merger, noting that the Nielsen Catalina joint venture currently integrates Catalina's product consumption data with Nielsen's TV audience measurement data, and that it would be a lotical extension to do the same thing with Arbitron's radio audience measurement data.
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