McDonald's Flavor Battle Unveils Finalists
McDonald's has
announced the finalists in its Flavor Battle, a national disc jockey (DJ)
competition featuring some of America's hottest up-and-coming mix-masters.
DJ Arty J of St. Louis, Mo., DJ Element of Brooklyn, N.Y. and DJ Jena Red of Pasadena, Calif. beat 21 other DJs from across the nation and advanced to the final round of the competition.
The finalists will now scratch, mix and battle live in Miami on Feb. 7 before a panel of celebrity judges and crowd of young, hip audiophiles for a $10,000 grand prize and bragging rights as the 2013 Flavor Battle champion.
The competition began online at FlavorBattle.com in early November with 24 DJs each representing a U.S. region and a McDonald's burger: the Angus Third Pounder (East Coast), Double Quarter Pounder with Cheese (Central region) and Big Mac (West Coast).
A star-studded party in Times Square that included several music and entertainment celebrities, including hip-hop artist/television host/actor Bow Wow, DJ/television correspondent Amanda Seales, hip-hop artist/reality TV star The Astronomical Kid, aka Astro, and renowned celebrity blogger Necole Bitchie, helped kick off the national competition.
DJ Arty J, DJ Element and DJ Jena Red garnered the most votes in the online competition in which thousands of music and burger lovers from across the nation listened to a custom music mix from each DJ on FlavorBattle.com and voted daily for their favorite flavor master in each region.
Sprite Spin-Off is a new addition to this year's competition. Fifteen DJs who garnered a high number of votes, but did not advance to the final round, received a second shot at winning a trip to Miami. DJ Kue of St. Louis, Mo. climbed his way to the top of the Sprite Spin-Off and will spin during the finale's exclusive pre-event party.
"McDonald's Flavor Battle gives some of the most creative, emerging DJs a national platform to showcase their skillful talent and connect with audiences through a universal vehicle -- music," said Rob Jackson, McDonald's U.S. marketing director, in a release. "Music is an integral part of culture and communities, and as a brand, we're proud to continue supporting a program that shines a spotlight on the unparalleled art form of deejaying."
Conducted with men's style and lifestyle network Complex Media, Flavor Battle launched in 2009 as an extension of McDonald's 365Black initiative. McDonald's 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.
Recent Marketing Daily Articles
-
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ...
Be the first to comment on "McDonald's Flavor Battle Unveils Finalists"
Leave a Comment