Kraft Launching 40+ New Products
Kraft Foods Group is kicking off 2013 by announcing more than 40 new products.
This marks the first comprehensive product launch announcement since Kraft became an independent public company in October.
Kraft has grouped the innovations (some of which were introduced into stores in late 2012) into general areas of focus reflecting the desires of today’s consumers: Bold flavors; flexible eating patterns; simpler product recipes; and customization.
“We're seeing an all-out quest for fun, passion and adventure in food and beverages as people embrace a multitude of global and regional flavors,” says Barry Calpino, VP, breakthrough innovation for Kraft. “Culinary experimentation is ‘in,’ so everyone wants the flexibility to customize their food.”
“As culinary trends continue to evolve, one constant is a desire for even more choices,” adds associate director of culinary Robin Ross. “Some consumers find a healthy balance with less complex ingredient lines important, while others want bold or ethnically inspired taste experiences. Young people are especially adventurous and food-savvy. “
Launches featuring bold flavors include a Miracle Whip Dipping Sauces line (in Smokin' Bacon Ranch, Kickin' Onion Blossom and Sassy Sweet Tomato flavors); Spicy Jalapeno Philadelphia Cream Cheese; two new flavors of Philadelphia Indulgence Spreads (Cinnamon and Dulce de Leche Caramel); new flavors of Kraft and Polly-O String Cheese (Cracked Black Pepper, Italian Style Pizzeria and Sweet BBQ); a Cherry Chocolate flavor of Planters NUT-rition Peanut Butter; new flavors of A.1. Dry Rubs and A.1. Marinade (Chipotle BBQ, Tomato & Chili Pepper, Cracked Peppercorn); a new Zesty Lime Vinaigrette flavor of Kraft Anything Dressings; and new Jalapeno and Bacon flavors of Oscar Mayer Bologna.
Launches focused on offering
flexible meal choices include an Oscar Mayer Carving Board Pulled Meats line; Velveeta Cheesy Casseroles in Chili Cornbread, Chicken Pot Pie and Shepherd’s Pie varieties; new flavors of Velveeta
Cheesy Skillets Dinner Kits (Jambalaya, Chicken Parmesan and Ultimate Cheeseburger Mac with 2% Milk Cheese); and Kraft Fresh Take cheese/breadcrumb mixes in Smokey Mesquite BBQ, Spicy Chipotle Cheddar
and Classic Four Cheese flavors.
Launches offering simpler product recipes/ingredients include a new Chicken Breast Franks flavor (no artificial preservatives) within the Oscar Mayer Selects line.
Launches focused on customization include a new Cherry Blackberry flavor of MiO; six new flavors of Crystal Light Liquid (Mango Passionfruit, Strawberry Lemonade, Blueberry Raspberry, Iced Tea, Peach Bellini and Pomtini); Tim Hortons coffee in T Discs (including decaf and latte); a Cool Whip Frosting line; Jet-Puffed Mallow Bites product extensions (fruit-flavored, ice cream-cone-shaped and brownie-bite mini-marshmallows); and three new varieties of Planters NUT-rition Sustaining Energy Mix (Honey-Roasted Peanuts, Crunchy Honey Soy Clusters with Soy Protein, and Wholesome Roasted Almonds).