According to new consumer research from Leichtman Research Group (LRG), 52% of households in the US that subscribe to a multi-channel video service have a Digital Video Recorder (DVR), compared to 4% of TV households that do not subscribe to a multi-channel video service. In addition, 43% of all households with a DVR now have DVR on more than one TV set. About 20% of all TV households now have DVR on more than one TV set, an increase from 6% five years ago.
Netflix subscribers, having a premium service, increased to 51% this year of those who subscribe to a multi-channel video service vs. 43% last year, and 40% in 2010, and a decrease in those who would consider dropping premium service.
Additional, related findings include:
Bruce Leichtman, president and principal analyst for LRG, concludes that “... the percentage of all TV households in the US with a DVR has... doubled over the past five years, and... expanding to more TV sets in the home... consumers are increasingly integrating DVR, VOD and On-Demand TV viewing into their TV viewing patterns... ”
These findings are based on a survey of over 1,300 households throughout the United States, and are part of LRG’s study, On-Demand TV 2012: A Nationwide Study on VOD and DVRs.