News Brief

AdAge: Year's Biggest Screw-ups, Let-downs

At the top of the list: Apple. "Bridges were warped and entire towns were misplaced by the Apple Maps app that replaced Google Maps on the iPhone5. The ensuing outcry led to the charge that 'Steve Jobs never would have allowed this.' It also led to something else Jobs likely wouldn't have allowed—an official apology from Apple. While the company vowed to make the product better, lingering problems (and complaints) led to the reinstatement of Google Maps three months later."

Tags: marketing
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.