Schweppes To Go Big In Branded Content
Schweppes plans to invest over half of its budget in Australia in branded content in the year ahead. One example is new online content at the brand's "Cocktail Revolution" website meant to get people mixing drinks at home and give the brand a younger edge. The latest video in the site’s ‘Knapsack Bartender’ series sees bartender Jordan travel to La Paz, Bolivia, to meet the world’s strongest women – a pair of female wrestlers — and mix a cocktail with the 96% caiman liquor (otherwise known as “firewater”). The Cocktail Revolution is meant appeal to the growing numbers of consumers trying exotic kitchen recipes and bring the brand's age down.