Android Grows U.S. Share To 54%

Google’s Android platform was running on 53.7% of U.S. smartphones in November, up from 52.6% in August, according to the latest data from comScore. Apple’s share of the smartphone OS market increased slightly over the same period to 35%, while BlackBerry-maker Research in Motion, Microsoft and Symbian all continued to see their small slices of the market get even smaller.

BlackBerry dropped a percentage point to 7.3%, Windows Phone fell to 3%, and Symbian to 0.5% in November. Among device manufacturers, Samsung increased its share of U.S. mobile phones to 26.9%, up 1.2 points, while Apple’s share rose 1.4 points to 18.5%. Rounding out the top five were LG (17.5%), Motorola (10.4%) and HTC (5.9%), with each of the three losing share to Apple and Samsung in the last three months.

In terms of mobile content, text messaging was again the most popular activity, with 75.9% texting followed by app use (54.2%), browsing the mobile Web (52.1%), accessing social networks or blogs (39.2%) , playing games (33.7%) and listening to music (28.7%). Mobile gaming was the only category that saw a slight dip, falling 0.3% from August.

Tags: metrics, mobile
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