Fiat UK Borrows Rap From Toyota
Digiday , Friday, January 4, 2013 8 AM
Remember the Swagger Wagon? It was Toyota's campaign for the Sienna minivan that borrowed its visual cues from that Snoop Dogg/Pharrell "Snoooooooop" video. Now Fiat may be borrowing from Sienna. Well, it seems that way. To tout the Fiat 500Ls in the UK, the company has “The Motherhood,” which features a nice, blonde British mother rapping. The video has gotten around 2 million views. See for yourself. "Park it while it's hot."
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