Auto Agencies: Fix Or Hit The Bricks
Detroit Bureau, Monday, January 7, 2013 9:48 AM
Agencies are walking on thin ice in the auto world if present circumstances are an indication of where things are heading. Marty Bernstein writes in his "Marketing Minutia" column that there were more major ad agency appointments last year than ever before with "many unplanned career changes and relocations for creatives, media and suits at every level." He notes that creative for most auto campaigns, commercials and ads no matter the medium was "dull, boring, bland, insipid, stupid, uninteresting, over-produced or silly."
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