U.K. Leads In Mobile Ad Spend Per User
The U.S. may be the world’s largest mobile ad market, but the U.K. is tops when it comes to the amount spent per mobile Web user, according to new data from eMarketer. A close second to the U.K. was Norway, at $35.71, followed by the U.S., at $31.50.
Last month, eMarketer raised its estimate for U.S. mobile ad revenue in 2012 to $4 billion from $2.6 billion. The outlook for this year has mobile advertising in the U.S. rising 77% to $7.2 billion.
Beyond mobile, the research firm Norway had the highest total media ad spending per person, at $615, followed by Australia ($535) and the U.S. ($524.75). Norway also led the way in spending on targeted Internet advertising, at $250 per person. Denmark was second at $191, followed by the U.K. ($188), Australia ($176) and the U.S. ($155).
Recent Raw Articles
-
Opera Extends Ad Tools To Connected TV May 22, 1:23 p.m.
After tackling the desktop, and then mobile, Opera lately has been expanding into the emerging realm ...
-
Former NBC Sales Chief Gambelli Succeeds Cohen As Horizon's Chief Investment Officer May 21, 3:19 p.m.
Former NBC sales chief Marianne Gambelli is joining Horizon Media as executive vice president-Chief Investment Officer, ...
-
Fidelity Turns ATM Into Dance Machine May 21, 2:27 p.m.
Who says Fidelity isn’t fun? Speaking at OMMA Social, the investment firm’s digital marketing head Chris ...
-
Outdoor Industry Launches 'Commercial Ratings' Initiative, Will Measure Eyes On Digital Ads May 21, 10:36 a.m.
The out-of-home media industry is poised to begin developing new research to develop "commercial ratings" for ...
-
Yahoo Confirms Tumblr Acquisition For $1.1 Billion May 20, 8:42 a.m.
Yahoo on Monday confirmed it will buy blogging service Tumblr for $1.1 billion in cash. The ...
-
Yahoo Adds Tweets To News Feed May 16, 1:25 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ...
-
Android On 75% of Smartphones Shipped In Q1 May 16, 9:42 a.m.
Android ran on three quarters of the smartphones shipped in the first quarter, up from 59% ...
-
Facebook's Comm. Head Yu Leaves For Startup May 13, 3:14 p.m.
Larry Yu, Facebook’s director of communications for the last five years, is leaving the social networking ...
-
Kaplan Succeeds Sheehan As CEO Of Hill Holiday May 13, 12:37 p.m.
Mike Sheehan is stepping down as CEO of Interpublic's Hill Holiday and is being succeeded by ...
-
Kaplan To CEO At Hill Holliday May 13, 11:43 a.m.
Karen Kaplan, president of Interpublic Group’s Boston-based Hill Holliday has been promoted to CEO, the agency ...
Be the first to comment on " U.K. Leads In Mobile Ad Spend Per User"
Leave a Comment