CBS Comedies Boost Early Midseason Monday Night

by , Jan 15, 2013, 2:17 PM
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2-Broke-GirlsCBS continues to roll on Monday as all networks fully start up new programming for midseason.

All CBS shows are either up or even with their ratings of the week before. The network's mostly comedy-focused lineup pulled in a Nielsen preliminary 3.3 rating/8 share among 18-49 viewers, followed by ABC well back at 2.2/6. NBC and Fox were tied, just a tick behind, at a 2.1/5; Univision had a 1.6/4; and CW was at a 0.5/1.

A week before on Monday, NBC led the way -- against mostly rerun programming on the night. NBC scored a 2.2/6, followed by ABC at 2.1/5, Univision with 1.5/4; CBS at 1.4/4, Fox with 0.9/2; and CW at 0.4/1.

Two CBS comedies led the way -- "2 Broke Girls" at 9 p.m. scored a 4.1/10, and "How I Met Your Mother" pulled in a 3.8/10 -- hitting a season high. "Mike & Molly" grabbed a 3.5/9 and "Hawaii Five-0" earned a 2.4/6. Even a rerun of its now powerful Thursday night comedy, "The Big Bang Theory," earned a strong 3.6/9.

ABC and NBC took a back seat with their respective early evening reality programming. Two hours each worth of "The Bachelor" and "The Biggest Loser" between 8 p.m. and 10 p.m. earned both shows a 2.4/6. Both those results were virtually the same as preliminary ratings of the week before.

Two new shows also figured in the Monday night results: The second episode of NBC's new midseason drama -- "Deception," at 10 p.m. -- sank to a 1.6 rating/4 share, down from a 2.0 rating of a week before.

CW's "The Carrie Diaries," a pre-quel of sorts to HBO's "Sex in the City," had a slow start for its 8 p.m. time slot series debut --  just a 0.6/2 among 18-49 viewers and 1.6 million viewers overall. A rerun of the show at 9 p.m. registered a 0.4/1 and 930,000 total viewers.

7 comments on "CBS Comedies Boost Early Midseason Monday Night".

  1. Jonathan Hutter from Garrand
    commented on: January 16, 2013 at 8:56 a.m.
    Look at those ratings. And people keep paying the premiums the networks ask? Are you nuts?
  2. John Grono from GAP Research
    commented on: January 17, 2013 at 2:08 a.m.
    Jonathan, name me any other medium that can deliver 10+million people in 30 minutes. There's your premium.
  3. Jonathan Hutter from Garrand
    commented on: January 17, 2013 at 5:10 p.m.
    Prove it they actually watch it.
  4. Jonathan Hutter from Garrand
    commented on: January 17, 2013 at 5:11 p.m.
    Plus, none of the numbers in the article equate to 10+ million people. We're not talking Super Bowl. We're not even talking Sunday Night Football.
  5. John Grono from GAP Research
    commented on: January 17, 2013 at 11:08 p.m.
    Aahhh, the old "prove they actually watch it" line. That carries as much credence as me saying prove they don't watch it. Also a rating represents the average audience minute of a programme. That is, when they aren't watching (ad breaks, channel switching, comfort breaks) the rating is lower than the average, and conversely is higher for many of the other minutes - they all count to the average. Maybe none of the numbers in the article are not 10+ million but programmes such as Big Bang Theory, 60 Minutes and Person of Interest are.
  6. Jonathan Hutter from Garrand
    commented on: January 18, 2013 at 7:13 a.m.
    The old mindset that the networks, and Nielsen, bank on. And bank they do.
  7. John Grono from GAP Research
    commented on: January 19, 2013 at 5:30 a.m.
    Yawn.

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