Out To Launch

M&MsMs. Brown is back and throwing her nemesis Red to a chocolate-loving redhead in “Devour,” the latest spot for M&Ms. While mingling at a party, one guest advises Ms. Brown to steer clear of Kristen, a tall redhead who cannot control herself around chocolate. Ms. Brown introduces the woman to Red, who is dragged from the party by Kristen. Once inside Kristen’s car, Red suggests grabbing a bite to eat. Kristen locks the doors and sinks her teeth in. If Kristen was a vampire, this could have easily been a scene from “True Blood.” See it here, created by BBDO New York.

DrPepperDr Pepper celebrates individuality in its new campaign, /1. Slash One, which stands for one of one, profiles ordinary people with extraordinary stories and marks the first time the brand has advertised Diet Dr Pepper and Dr Pepper concurrently under the “always one of a kind” theme. The first ad “One in a Billion,” features both quirky people and individuals defying the odds. The man walking a beach while covered in bread – birds need to eat, too – is quirky, while the young man with no legs skateboarding with ease was probably told he’d fail more than once in his life. See it here. The next spot profiles Mikaela Mayer, a woman who left the world of modeling to become a boxer. Watch it here. Jen Mayfield is badass. Not only is she a mother to five children, but she’s also a roller derby player. See it here. Deutsch LA created the campaign.

NYC BalletDDB New York launched a campaign for the New York City Ballet Art Series, where contemporary visual artists will create original works inspired by NYCB and have them exhibited at the David H. Koch Theater at Lincoln Center. NYCB partnered with artist FAILE, the Brooklyn-based team of Patrick McNeil and Patrick Miller. The goal of the campaign is to introduce ballet to a younger audience. Creative featuring FAILE artwork is running in neighborhoods where ads for Lincoln Center wouldn’t typically run, such as Williamsburg, the Lower East Side and the East Village. See them here, here, here and here.

PerotMuseum“For every action, there’s an equal and opposite reaction. We can’t wait to see yours,” says the voiceover in a TV ad for the opening of the Perot Museum of Nature & Science in Dallas. The ad is told through the eyes of young children visiting the interactive museum for the first time. One girl places her small hand inside a large animal’s footprint, while a boy wearing 3D glasses watches something out of this world. See it here, created by TM Advertising, produced by Directorz and edited by Lucky Post.

KAYAKThe latest ad for Kayak.com features a pair of "Roommates," one of whom needs a lesson in personal space. One man is surfing the Net, looking for discounted travel deals. Next, his roommate’s head pops through his sweater, making the pair resemble conjoined siblings. The roommate without regard for personal space then brings his arms through the man’s sweater so he can email his friend the secret to finding travel deals. See it here, created by Barton F Graf 9000.

LasVegasThe Las Vegas Convention and Visitors Authority launched LasVegas.com, where travelers can book hotel packages, shows and restaurants. Supporting the site launch is a TV spot that introduces a new character: an every Joe blessed with the name Las Vegasdotcom. Shot documentary-style, Las is naturally bombarded with show requests, hotel reservations and more once the Vegas site goes live. It’s made this normal, middle-aged man’s life more than a little complicated. His identity is stripped, now that everyone mistakes him for the web site -- and when women give him their number, it’s usually because they’re banking on great seats at a Celine Dion show. Watch it here, created by R&R Partners.

TGIFridaysT.G.I. Friday's launched "Why not," a TV spot where folks use better judgment when faced with unique situations, like a mud wrestling tournament, a seedy tattoo parlor and whether or not to buy a pair of super-high-heeled shoes. Everyone passes on the temptation in front of him or her, especially the woman in the shoe store when she sees another woman fall in stilettos. T.G.I. Friday's is more laid back with a “Why Not” attitude. See it here, created by The Richards Group.

BabyCanWaitServe Marketing continues to work with the United Way of Greater Milwaukee to help lower the teen pregnancy rates by 46% by 2015. In its latest campaign, "What You Can't Do With A Baby," a high school basketball player and a cheerleader are shown in action with baby carriers attached to them. “Think your life won’t change with a baby?” asks the ads, which also direct teens to BabyCanWait.com, to help prevent pregnancy. Ads, seen here and here, are running in bus shelters in areas with high teen pregnancy rates.

WWFRandom iPad App of the week: World Wildlife Fund launched “WWF Together,” the brand’s first iPad app. WWF Together allows users to get closer to endangered animals such as whales, elephants and rhinos. The stories of each animal are told via high-definition videos, photos and quirky facts. New species will be added regularly. Using the iPad’s location-based services, users can spin an interactive 3D globe and discover how far away they are from 60 different species. Created by AKQA, the app is free in the App Store.

 

Recommend (2)
  • NEW! Bret Michaels Sings 'Endless Love' To Nissan Commercial Van

    I just picture Bret's next single: "Don't need nothin' but a good time... in my Nissan commercial vaaaaaan." Just imagine that as an episode on "Rock Of Love." Nissan launched a 4-minute video that promotes Nissan's Commercial Vehicle range but also serves as an awesome music video, where the frontman ...
  • NEW! Dell Introduces World To The '5-Second Filmmaker'

    What can you accomplish in five seconds? Marty Goldberg not only creates films in five-second intervals, he lives life the same way. That means fast eating, shaving only one side of your face a day -- and I don't even want to imagine how he showers. It could take five ...
  • Mattress Company Launches Snooze Radio To Prevent Drivers From Falling Asleep

    Piero mattresses launched a radio campaign in Argentina to prevent sleeping. Strange, right? In actuality, it serves more like a PSA than ad campaign, for it only runs in the middle of the night and aims to prevent drivers from falling asleep behind the wheel. It targets cab drivers, truck ...
  • Someone Rode The Thumbs Of Glory App To Win A $9K Bike

    Random App of the week: Love bicycling but hate sweating? Looking for a less exhausting workout but at the same time want to challenge yourself, or at least your thumbs? Look no further than Thumbs of Glory, an app that turns your thumbs into your thighs, forcing them to "pedal" ...
  • Visa Launches Visa Checkout, A Fast Way To Shop Online

    Visa has launched a quick toll that makes online shopping faster than usual. Visa Checkout lets consumers pay for goods online, on any device, with just a few clicks. This is perfect for last-minute gift shoppers, as seen in two 15-second spots that launched last week. In "Last Minute Gift," a ...
  • Reed's Ginger Brews Launches First Cable Ad Campaign

    Reed's Ginger Brews has launched its first national cable advertising campaign in 25 years. The low-key, laid-back ad stars the company founder describing his love for ginger, promising viewers that once they try his ginger brew they will never drink ginger ale again. The monthlong campaign is running on Bravo, BBC ...
  • NEW! Slim Jim Goes Back To Its Roots With Return Of Earlier Tagline

    The only thing missing is Macho Man Randy Savage. Slim Jim has revived its beloved "Snap Into a Slim Jim" tagline with a series of slapstick ads illustrating the fun meat sticks bring to an otherwise ordinary day. In "Goat Sticks," a casual day at home watching TV and playing ...
  • NEW! Favourite Child Detector Determines Whom Mom And Dad Love More

    This test should be required for every kid who felt forced to accept a friend request from Mom and Dad. It's time to see which child they favor more. To promote the new season of "Modern Family" on Prime TV in New Zealand, FCB New Zealand created the Favourite Child ...
  • NEW! Paris Hilton Makes Cameo In Latest Sexy Carl's Jr. Ad

    Time flies. Can you believe that it's been nine years since the infamous Carl's Jr. and Hardee's ad with Paris Hilton, a dirty Bentley and an oversized hamburger? Carl's Jr. and Hardee's have created a Texas-sized version of the ad, starring the company's latest #sexyspokesburgereater, Sports Illustrated swimsuit model, and Texas ...
  • NEW! Nun Has Dirty Habit Exposed In Ad For Tide

    A nun sees the light when confronted with a "Dirty Little Habit." Why do the other nuns walk away when approached by this nun with a dirty habit. Does her attire look dirty? No, but it smells dirty. Turns out, all the nuns were wearing dirty, smelly habits because the ...
>> Out to Launch Archives