Out To Launch

M&MsMs. Brown is back and throwing her nemesis Red to a chocolate-loving redhead in “Devour,” the latest spot for M&Ms. While mingling at a party, one guest advises Ms. Brown to steer clear of Kristen, a tall redhead who cannot control herself around chocolate. Ms. Brown introduces the woman to Red, who is dragged from the party by Kristen. Once inside Kristen’s car, Red suggests grabbing a bite to eat. Kristen locks the doors and sinks her teeth in. If Kristen was a vampire, this could have easily been a scene from “True Blood.” See it here, created by BBDO New York.

DrPepperDr Pepper celebrates individuality in its new campaign, /1. Slash One, which stands for one of one, profiles ordinary people with extraordinary stories and marks the first time the brand has advertised Diet Dr Pepper and Dr Pepper concurrently under the “always one of a kind” theme. The first ad “One in a Billion,” features both quirky people and individuals defying the odds. The man walking a beach while covered in bread – birds need to eat, too – is quirky, while the young man with no legs skateboarding with ease was probably told he’d fail more than once in his life. See it here. The next spot profiles Mikaela Mayer, a woman who left the world of modeling to become a boxer. Watch it here. Jen Mayfield is badass. Not only is she a mother to five children, but she’s also a roller derby player. See it here. Deutsch LA created the campaign.

NYC BalletDDB New York launched a campaign for the New York City Ballet Art Series, where contemporary visual artists will create original works inspired by NYCB and have them exhibited at the David H. Koch Theater at Lincoln Center. NYCB partnered with artist FAILE, the Brooklyn-based team of Patrick McNeil and Patrick Miller. The goal of the campaign is to introduce ballet to a younger audience. Creative featuring FAILE artwork is running in neighborhoods where ads for Lincoln Center wouldn’t typically run, such as Williamsburg, the Lower East Side and the East Village. See them here, here, here and here.

PerotMuseum“For every action, there’s an equal and opposite reaction. We can’t wait to see yours,” says the voiceover in a TV ad for the opening of the Perot Museum of Nature & Science in Dallas. The ad is told through the eyes of young children visiting the interactive museum for the first time. One girl places her small hand inside a large animal’s footprint, while a boy wearing 3D glasses watches something out of this world. See it here, created by TM Advertising, produced by Directorz and edited by Lucky Post.

KAYAKThe latest ad for Kayak.com features a pair of "Roommates," one of whom needs a lesson in personal space. One man is surfing the Net, looking for discounted travel deals. Next, his roommate’s head pops through his sweater, making the pair resemble conjoined siblings. The roommate without regard for personal space then brings his arms through the man’s sweater so he can email his friend the secret to finding travel deals. See it here, created by Barton F Graf 9000.

LasVegasThe Las Vegas Convention and Visitors Authority launched LasVegas.com, where travelers can book hotel packages, shows and restaurants. Supporting the site launch is a TV spot that introduces a new character: an every Joe blessed with the name Las Vegasdotcom. Shot documentary-style, Las is naturally bombarded with show requests, hotel reservations and more once the Vegas site goes live. It’s made this normal, middle-aged man’s life more than a little complicated. His identity is stripped, now that everyone mistakes him for the web site -- and when women give him their number, it’s usually because they’re banking on great seats at a Celine Dion show. Watch it here, created by R&R Partners.

TGIFridaysT.G.I. Friday's launched "Why not," a TV spot where folks use better judgment when faced with unique situations, like a mud wrestling tournament, a seedy tattoo parlor and whether or not to buy a pair of super-high-heeled shoes. Everyone passes on the temptation in front of him or her, especially the woman in the shoe store when she sees another woman fall in stilettos. T.G.I. Friday's is more laid back with a “Why Not” attitude. See it here, created by The Richards Group.

BabyCanWaitServe Marketing continues to work with the United Way of Greater Milwaukee to help lower the teen pregnancy rates by 46% by 2015. In its latest campaign, "What You Can't Do With A Baby," a high school basketball player and a cheerleader are shown in action with baby carriers attached to them. “Think your life won’t change with a baby?” asks the ads, which also direct teens to BabyCanWait.com, to help prevent pregnancy. Ads, seen here and here, are running in bus shelters in areas with high teen pregnancy rates.

WWFRandom iPad App of the week: World Wildlife Fund launched “WWF Together,” the brand’s first iPad app. WWF Together allows users to get closer to endangered animals such as whales, elephants and rhinos. The stories of each animal are told via high-definition videos, photos and quirky facts. New species will be added regularly. Using the iPad’s location-based services, users can spin an interactive 3D globe and discover how far away they are from 60 different species. Created by AKQA, the app is free in the App Store.

 

Recommend (2) Print RSS
  • NEW! Geico Tweaks 'Hump Day' Ad, Uses Real Camels

    The latest Geico "It's what you do" spot references a previous Geico ad starring a fake camel striding through an office, declaring Wednesday as "Hump Day." The 2.0 version of the ad takes place at a zoo, in front of the camel exhibit. One visitor asks what day it is, and ...
  • NEW! 'The Grammy Effect' Takes Hold Of Music Lovers

    The Grammys launched a pre-award show campaign illustrating how memorable performances can invade popular culture. They named it "The Grammy Effect." The first spot shows different lovers of karaoke singing Lorde's "Royals." Each "singer" is mimicking Lorde's movements from her award show performance. Almost everyone looks either constipated or possessed. But ...
  • NEW! Problem Solver Beer Brings Out Creative Side At Work

    Drinking on the job is encouraged with an agency project from CP+B Copenhagen. Inspired by a recent scientific research study that shows the average man produces the most creative thinking at an alcohol level of 0.075%, the agency brewed a beer to help enhance creativity. Dubbed the Problem Solver, the ...
  • NEW! Kids' Drawings Become Real Toys In TBWA\Toylab

    Buying the perfect Christmas toy for a kid can be quite the challenge. TBWA/Toronto set out to make the process easier for their clients by having their clients' kids draw their dream toys. Then, with the magic of talented creatives and a 3D printer, the drawings became real toys. Dubbed ...
  • NEW! Let's Play Hide The Keyfob

    Ford agency Blue Hive has created a racy new online film, which launched on Ford of Europe’s YouTube channel this week, in which a tanned hunk of a dude sporting only some snug-fitting swimwear helps demonstrate the benefits of Keyless Entry in the new Ford EcoSport. As the man approaches ...
  • News Station Removes Red From News Segment To Draw Attention To Low Blood Donations

    Here's an interesting case study from Geometry Global's Romania office that helped raise awareness for the need for blood donations in the European country with the most critical need for blood donors. The agency teamed up with Observator, a prime-time news program on Antena 1, one of Romania's television channels. ...
  • Handwrite Holiday Cards Using Felt iPad App

    Random iPad App of the week: There's an iPad app that allows users to send handwritten holiday cards to friends and family. Felt is a free app where users can select a holiday card, upload pictures from their iPhone or iPad and handwrite each card and envelope using their finger ...
  • Only Fun Peanuts Make It To Jars Of Skippy Peanut Butter

    Skippy peanut butter launched its first ad campaign in more than five years with a TV spot that illustrates how peanuts are selected for jars of the beloved brand. "Fun Factory" shows a woman working a conveyor belt at a peanut factory. She cracks open nutshells one at a time ...
  • NEW! No Dialogue Necessary In Holiday Ad For Bojangles

    A box of Bojangles' fried chicken saves the day at a Christmas party, but not in the way that you may think. This holiday-themed ad, "Starlight," is free of dialogue, with only the lyrics of the Sufjan Stevens song, "Put the Lights on the Tree" heard throughout.  When one man returns ...
  • NEW! Forget Airbnb. Book Your Virtual Holiday Stay At Gingerbreadbnb

    Agencies have to up the ante each year when it comes to creating a holiday card that stands out from the crowd. McKinney crafted a charitable website that riffs off the popular Airbnb home rental service. No one can technically stay at Gingerbreadbnb, but each rental property sounds delicious. Visitors ...
>> Out to Launch Archives