Out To Launch

M&MsMs. Brown is back and throwing her nemesis Red to a chocolate-loving redhead in “Devour,” the latest spot for M&Ms. While mingling at a party, one guest advises Ms. Brown to steer clear of Kristen, a tall redhead who cannot control herself around chocolate. Ms. Brown introduces the woman to Red, who is dragged from the party by Kristen. Once inside Kristen’s car, Red suggests grabbing a bite to eat. Kristen locks the doors and sinks her teeth in. If Kristen was a vampire, this could have easily been a scene from “True Blood.” See it here, created by BBDO New York.

DrPepperDr Pepper celebrates individuality in its new campaign, /1. Slash One, which stands for one of one, profiles ordinary people with extraordinary stories and marks the first time the brand has advertised Diet Dr Pepper and Dr Pepper concurrently under the “always one of a kind” theme. The first ad “One in a Billion,” features both quirky people and individuals defying the odds. The man walking a beach while covered in bread – birds need to eat, too – is quirky, while the young man with no legs skateboarding with ease was probably told he’d fail more than once in his life. See it here. The next spot profiles Mikaela Mayer, a woman who left the world of modeling to become a boxer. Watch it here. Jen Mayfield is badass. Not only is she a mother to five children, but she’s also a roller derby player. See it here. Deutsch LA created the campaign.

NYC BalletDDB New York launched a campaign for the New York City Ballet Art Series, where contemporary visual artists will create original works inspired by NYCB and have them exhibited at the David H. Koch Theater at Lincoln Center. NYCB partnered with artist FAILE, the Brooklyn-based team of Patrick McNeil and Patrick Miller. The goal of the campaign is to introduce ballet to a younger audience. Creative featuring FAILE artwork is running in neighborhoods where ads for Lincoln Center wouldn’t typically run, such as Williamsburg, the Lower East Side and the East Village. See them here, here, here and here.

PerotMuseum“For every action, there’s an equal and opposite reaction. We can’t wait to see yours,” says the voiceover in a TV ad for the opening of the Perot Museum of Nature & Science in Dallas. The ad is told through the eyes of young children visiting the interactive museum for the first time. One girl places her small hand inside a large animal’s footprint, while a boy wearing 3D glasses watches something out of this world. See it here, created by TM Advertising, produced by Directorz and edited by Lucky Post.

KAYAKThe latest ad for Kayak.com features a pair of "Roommates," one of whom needs a lesson in personal space. One man is surfing the Net, looking for discounted travel deals. Next, his roommate’s head pops through his sweater, making the pair resemble conjoined siblings. The roommate without regard for personal space then brings his arms through the man’s sweater so he can email his friend the secret to finding travel deals. See it here, created by Barton F Graf 9000.

LasVegasThe Las Vegas Convention and Visitors Authority launched LasVegas.com, where travelers can book hotel packages, shows and restaurants. Supporting the site launch is a TV spot that introduces a new character: an every Joe blessed with the name Las Vegasdotcom. Shot documentary-style, Las is naturally bombarded with show requests, hotel reservations and more once the Vegas site goes live. It’s made this normal, middle-aged man’s life more than a little complicated. His identity is stripped, now that everyone mistakes him for the web site -- and when women give him their number, it’s usually because they’re banking on great seats at a Celine Dion show. Watch it here, created by R&R Partners.

TGIFridaysT.G.I. Friday's launched "Why not," a TV spot where folks use better judgment when faced with unique situations, like a mud wrestling tournament, a seedy tattoo parlor and whether or not to buy a pair of super-high-heeled shoes. Everyone passes on the temptation in front of him or her, especially the woman in the shoe store when she sees another woman fall in stilettos. T.G.I. Friday's is more laid back with a “Why Not” attitude. See it here, created by The Richards Group.

BabyCanWaitServe Marketing continues to work with the United Way of Greater Milwaukee to help lower the teen pregnancy rates by 46% by 2015. In its latest campaign, "What You Can't Do With A Baby," a high school basketball player and a cheerleader are shown in action with baby carriers attached to them. “Think your life won’t change with a baby?” asks the ads, which also direct teens to BabyCanWait.com, to help prevent pregnancy. Ads, seen here and here, are running in bus shelters in areas with high teen pregnancy rates.

WWFRandom iPad App of the week: World Wildlife Fund launched “WWF Together,” the brand’s first iPad app. WWF Together allows users to get closer to endangered animals such as whales, elephants and rhinos. The stories of each animal are told via high-definition videos, photos and quirky facts. New species will be added regularly. Using the iPad’s location-based services, users can spin an interactive 3D globe and discover how far away they are from 60 different species. Created by AKQA, the app is free in the App Store.

 

Recommend (2) Print RSS
  • NEW! Dad Uses Reward Points To Give Daughter Real-Life 'Safari' In Expedia Ad

    Expedia launched a new loyalty program, Expedia+Rewards, that allows travelers to earn points from every airline and hotel on every trip they take. They have my attention. Supporting the new program is "Safari," a 60-second ad that illustrates how time flies when parents travel for work. In the ad, a ...
  • NEW! Fans Dive Into FIFA 15 Ad, 'Feel The Game'

    Sports fans immerse themselves into their favorite games and football fans dive into the global campaign for FIFA 15, a video game available Sept. 26. "Feel The Game" is 2:15 of pure adrenaline for players as the video depicts gamers as so enmeshed in each game that they can actually ...
  • NEW! GE Launches Touching Video, 'The Boy Who Beeps'

    GE has launched "The Boy Who Beeps," a sweet two-minute video that launched last week during NBC's NFL Kickoff. The gist of the video is that GE speaks the language of industry and its software can connect machines at an industrial scale with the potential to change the way industry works ...
  • NEW! 'Survivor Tree' Tells Story In 9/11 Memorial & Museum Ad

    The 9/11 Memorial & Museum launched a TV and social media campaign coinciding with the 13th anniversary of the 9/11 attacks. The campaign aims to drive visitors to the 9/11 Memorial & Museum which is open to the public on 9/11 for the first time. The campaign begins with an ...
  • Beauty Grows Everywhere In Regency Beauty Institute Video

    Regency Beauty Institute launched a quirky online video to encourage young people to pursue a career in the beauty industry, showing the creativity and artistry required. The animated video follows a young woman who has the gift of doing hair. It all begins in a treehouse, as a young girl ...
  • Pull-Ups Launches 'Time To Potty' App

    Random iPhone App of the week: Kids, it's potty time. Kimberly Clarks' Pull-Ups launched an app that helps kids with the potty training process. The "Time to Potty" mobile app uses a "smart potty" timer that lets parents know when it's time to go and gets kids excited to take ...
  • Nationwide Jingle Is Catchy -- Just Ask Peyton Manning

    Even Peyton Manning can't avoid getting an advertising jingle stuck in his head. Manning stars in the latest ad for Nationwide that debuts the brand's new logo, which includes the letter "N" and an eagle. Throughout "Jingle," Manning incorporates the jingle into his everyday life. The jingle becomes part of ...
  • Rosetta Stone Aims To Create A Smaller World

    Rosetta Stone has launched a 60-second ad that targets Millennials by illustrating the advantages of learning a new language. "Create a Smaller World" depicts what the world would look like if everyone learned one new language. Strangers would become friends, sharing ideas, stories and unique dining arrangements. The world would be ...
  • NEW! Latest GEICO 'Did You Know' Ad Marks Return Of The Ickey Shuffle

    The latest "Did you Know" ad from Geico features the resurrection of the Ickey Shuffle, made popular by former NFLer Ickey Woods. The ad launched during last week's NFL kickoff game and stars a dentist unaware of Geico's knack for helping drivers to save on car insurance. When the patient ...
  • NEW! Science World Ad Banned From TV, Despite Main Character's 'Positively Painful' Outlook

    An ad for Science World  is "Positively Painful" for viewers to watch, given what life deals the main character in a matter of seconds. The ad for a children's science museum was banned from airing on Canadian television due to violent content, such as a man getting kicked in the ...
>> Out to Launch Archives