News Brief

Who's A Frequent Flyer Member?

Top 10 DMAs in which adults who are members of the frequent flyer program reside:

  1. San Francisco-Oakland-San Jose, CA
  2. Detroit, MI
  3. Washington, DC (Hagerstown, MD) 
  4. San Diego, CA
  5. Seattle-Tacoma, WA
  6. Atlanta, GA
  7. Dallas-Ft. Worth, TX
  8. Houston, TX
  9. Portland, OR
  10. Minneapolis-St. Paul, MN

Source: GfK MRI’s 2011 Market-by-Market Study


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