SeaWorld Orlando Launches 'Epic Voyage'
SeaWorld Orlando is kicking off its "Epic Voyage" campaign in New York City as part of its launch of the park's largest-ever attraction opening this spring.
The campaign for “Antarctica: Empire of the Penguin” includes stops in seven cities and a new mobile app, both designed to give families a sneak peek into the new attraction's adventure in ways as amazing as the continent itself.
The exhibit aims to transport families into a rarely seen, icy world. They will feel the majestic grandeur of the South Pole and see it through the penguins' eyes on an exhilarating, first-of-its-kind family ride. They will explore a massive penguin colony in an expanse that envelops them in cool extremes, both above and below the penguins' icy world.
In select cities, SeaWorld's "Epic Voyage" takes over malls and consumer travel shows with a unique family experience filled with a massive ice dome, interactive virtual reality, shareable photo opportunities, chances to win incredible prizes, and of course, live penguins. Coca-Cola Freestyle machines will dispense free sodas to quench the thirst of attendees.
Street teams will roam the cities in wrapped, Antarctic-themed Hyundai Santa Fes and Sonata Hybrids as they mingle with locals at various hot spots, commuter stations and key landmarks.
The mobile app allows fans the world over to put themselves in the action and also includes interactive elements to share with friends. From behind-the-scenes teaser videos and tour details, to penguin fun facts and trivia, consumers can immerse themselves virtually into Antarctica through augmented reality and also enter the Family Voyage sweepstakes.
Two families will receive a 4-day, 3-night journey to SeaWorld Orlando to be one of the first to experience Antarctica: Empire of the Penguin. The vacation for four includes roundtrip airfare provided by Southwest Airlines, hotel accommodations, as well as tickets to SeaWorld and Aquatica in Orlando. The app, SeaWorld's Antarctica, is available for download today on iPhone/iPad and will be coming soon for Android devices.
Since the exhibit was announced in November 2011, “we've been planning and looking forward to bringing a glimpse of the attraction to these key markets to connect with our fans and let them feel the chill," said Toni Caracciolo, vice president of marketing & sales for SeaWorld Parks & Resorts Orlando, in a release.
The Epic Voyage schedule includes stops in New York, Boston, Jacksonville, Chicago, Philadelphia, Atlanta and Washington
Recent Marketing Daily Articles
-
Affluent Consumers Continue Spending June 19, 4:53 p.m.
Attribute it to an improving economy, or simply fatigue in behaving a certain way, but the ... -
Voss Water In Socially Driven Summer Campaign June 19, 3:27 p.m.
Voss Water has launched a social-plus-retail summer campaign designed to engage consumers and strengthen relations with ... -
Chevy Back With MOFILM For Oscars June 19, 3:22 p.m.
Chevrolet has tied a five-year knot with the Oscars, with attention on independent filmmakers. Chevrolet’s theme ... -
Nissan Opens Door To Versa Launch June 19, 2:18 p.m.
Nissan’s new Versa Note is a "A Door to More" in the automaker’s campaign for the ... -
Saks Fifth Avenue Rolling Out New Campaign June 19, 11:12 a.m.
Saks Fifth Avenue is debuting a new marketing campaign, which it hopes will sell shoppers on ... -
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
<Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ...
Be the first to comment on "SeaWorld Orlando Launches 'Epic Voyage'"
Leave a Comment