How Data Is Changing Everything

In the context of big data, "What's different now?" Stephanie Miller -- VP of Member Relations and Chief Listening Officer at the Direct Marketing Association -- asks a morning panel at OMMA DDB. For starters, "The explosion of the available of data ... and understanding what data counts," according to Julie Bernard, Group VP of Consumer Centricity at Direct Marketing & Loyalty at Macy's Corp.

Recommend (1)