Data Do's And Don'ts
Yes, it’s a fine line between using customer data to provide a better brand experience and appearing to betray their privacy standards and trust. So admitted Steven Ireland, Executive Director and Head of Advertising Strategy & Platforms at JP Morgan Chase. “If we don’t keep our trust, then we don’t keep our customers,” Ireland told OMMA DDB attendees on Wednesday. Given that risk, the trick is figuring out “how to make sure you’re treating the customer as well as you possibly can given the data available," Ireland said.