Making Data More Useful

The greatest challenge (and hence opportunity) for marketers and vendors is figuring out how to capture data that can be use across email, display, and direct mail -- none of which will be going away anytime soon, according to Jonathan Margulies, Managing Director at consulting firm Winterberry Group. To their credit, “Marketers are rapidly beginning to understand what they can do with data,” Margulies told OMMA DDB attendees on Wednesday.

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