How Creatives See Data

by , Jan 23, 2013, 2:57 PM
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Do creatives get data? You bet, says Gabe Weiss, Strategy Lead at SapientNitro’s New York office. Not only that, but creatives are just as (more?) obsessed with a campaign’s performance data as any data specialist, according to Weiss. After a campaign goes live, Weiss says his creatives are the first people at his desk asking about performance, and considering ways to improve it.

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