How Creatives See Data

by , Jan 23, 2013, 2:57 PM
  • Comment
  • Recommend
Subscribe to Show Daily


Do creatives get data? You bet, says Gabe Weiss, Strategy Lead at SapientNitro’s New York office. Not only that, but creatives are just as (more?) obsessed with a campaign’s performance data as any data specialist, according to Weiss. After a campaign goes live, Weiss says his creatives are the first people at his desk asking about performance, and considering ways to improve it.

Be the first to comment on "How Creatives See Data"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Show Daily Articles

» Show Daily Archives