How Creatives See Data

Do creatives get data? You bet, says Gabe Weiss, Strategy Lead at SapientNitro’s New York office. Not only that, but creatives are just as (more?) obsessed with a campaign’s performance data as any data specialist, according to Weiss. After a campaign goes live, Weiss says his creatives are the first people at his desk asking about performance, and considering ways to improve it.