Out To Launch

Booking.ComWhen you book a vacation online, it can either go really well or really badly. In its first campaign for the U.S. market, Booking.com shows travelers who nailed it when selecting a vacation destination. Throughout the ad, a familiar swear word is replaced with the word “booking,” making copy sounds like this: “look at the booking view,” “bask in the booking glory” and “this is exactly what you booking needed.” The 60-second spot begins with weary travelers eager to unpack and check out their rooms. There’s a sliver of anxiety before the door opens, where travelers pray to the traveling gods that their room and view match the online description that convinced them to book. When it does, the anxiety melts away and the scenery is carefully viewed, like the hot yoga instructor leading a class on the beach. See it here, created by Wieden+Kennedy Amsterdam and directed by Traktor. Wieden+Kennedy New York handled the media buy.

DietPepsiSofia Vergara, wedding crasher? The actress will stop at nothing to get a can of Diet Pepsi, even if it means giving an impromptu wedding toast to complete strangers. The spot, which broke during last week’s Golden Globes, shows a quick-thinking Vergara giving a toast to her favorite soft drink and a happily married couple. Watch it here, created by TBWA/Chiat/Day New York.

 

UPTrain"Travel Happy" is a colorful, animated journey through Toronto, promoting a stress-free way to commute. The online video supports the Union Pearson Express, or UP for short, which is coming to Toronto in 2015. The high-speed train will connect the city’s downtown hub to its international airport in a mere 25 minutes. Beats the clogged highways. The video offers an informative trip through busy Toronto, explaining UP’s stops throughout the city. Watch it here, created by Winkreative and produced by Guru Studio.

State FarmState Farm launched a cute TV spot under its current “Born to Assist” umbrella, starring Chris Paul, point guard for the Los Angeles Clippers and big time assist man. In it, Paul is separated at birth from his twin brother Cliff Paul. As each brother grows up, both are eager to assist others, Chris on the basketball court and Cliff in everyday life events. As adults, it comes as no surprise that Chris joins the NBA and Cliff becomes a State Farm agent. But when the pair bumps into one another in an elevator… well, it’d make a great follow-up commercial. See it here, created by Translation.

ToshibaEven superheroes and mobsters need to meet on the fly. That’s where Toshiba’s Mobile Monitor, a 14-inch screen that connects to a laptop, comes in. Print ads feature spontaneous meetings of superheroes presenting a plan to overtake the bad guys and mobsters outlining the future location of a man tied up in the trunk of a car. Like they really needed a PowerPoint for that? See the ads here and here, created by goodness Mfg.

 

RedLobsterIf it were possible to live on Red Lobster’s cheddar biscuits alone, I’d certainly give it a try. The brand’s latest work targets the Hispanic market and promotes a 15 for under $15 core menu. Using the new tagline “Disfruta un Mar de Sabores (Enjoy a Sea of Flavors),” the spot stars Ariana Paz, a real server at the Gainesville, Fla., Red Lobster, as she shares her love of food with the families she serves. Watch it here, created by Wing.

 

OkemoOkemo Mountain Resort launched a local print campaign prepping visitors to “get ready to fun in your snow pants.” My idea of fun in snow pants involves me sitting in front of a hot fire, drinking something warm with a little octane. Another ad, geared toward kids, encourages them to “leave no snow un-skied, un-tubed or un-forted.” See creative here and here, created by KSV.

 

MoenMoen launched a pair of TV ads featuring its MotionSense faucet and Spot Resist Finish faucet. The MotionSense faucet is one smart device. A woman washing dishes, fruits and vegetables, and grabbing a glass of water, never needs to get her hands wet; she simply motions above the faucet and the water starts pouring. See it here. In the next ad, seen here, spots are shown on a family pet, a woman’s dress and throughout a kitchen, except for the sink that resists fingerprints and water spots. The Martin Agency created the campaign, directed by Sophie Gateau.

StepAppRandom iPhone App of the week: Trollbäck + Company created Step for the iPhone and iPad, an app that allows users to create their own stop motion and timelapse movies and export them as Quicktimes or animated gifs. The app is easy enough for kids to create movies, yet powerful for serious filmmaking. Users can share finished work on Facebook, Twitter and other social media channels. The app costs $1.99 in the App Store.

Recommend (2)
  • NEW! Paris Hilton Makes Cameo In Latest Sexy Carl's Jr. Ad

    Time flies. Can you believe that it's been nine years since the infamous Carl's Jr. and Hardee's ad with Paris Hilton, a dirty Bentley and an oversized hamburger? Carl's Jr. and Hardee's created a Texas-sized version of the ad, starring the company's latest #sexyspokesburgereater, Sports Illustrated swimsuit model, and Texas ...
  • NEW! Nun Has Dirty Habit Exposed In Ad For Tide

    A nun sees the light when confronted with a "Dirty Little Habit." Why do the other nuns walk away when approached by this nun with a dirty habit. Does her attire look dirty? No, but it smells dirty. Turns out, all the nuns were wearing dirty, smelly habits because the ...
  • NEW! Heineken, Fred Armisen Offer New Yorkers 'Routine Interruptions'

    Here's a fun reason to step out of your comfort zone, when you are in the company of a group of friends. Not sure if I'd do this one alone. Heineken, with help from Fred Armisen, launched "Routine Interruptions," the brand's latest phase of its Cities of the World campaign. ...
  • GE Launches Digital Campaign Highlighting Advances In Technology

    GE launched a series of documentary-style videos that highlight how advances in GE technology affect people around the world. In the first video, we follow a doctor in Japan who makes house calls to island residents on his jet ski. He brings ultrasound equipment with him that's small enough to ...
  • Bush's Baked Beans Launches 'Bean Dash' App

    Random iPhone App of the week: Bush's Baked Beans created "Bush's Bean Dash," an app that allows players to help Jay avoid obstacles while collecting beans and ingredients for the entire line of Bush's Baked Bean flavors. Jay's beloved dog Duke will offer advice and clues along the journey. I ...
  • Edward Jones Launches Recruitment Campaign

    Edward Jones launched an online recruitment campaign that encourages potential employees to "make more than just a living." An online video, "Notes of Thanks," targets professionals with five to eight years of experience by showcasing a more personal side to a career: the relationships forged between financial adviser and client. ...
  • Donate Your Voice To Girls Silenced By Sex Traffickers

    The Canadian Women's Foundation launched a TV campaign that gives a voice to young girls forced into sex trafficking, while educating Canadians that this problem is happening in their country. The first spot shows an older man telling the story of a young girl who was approached by a modeling ...
  • NEW! An Ad Campaign Paid For In BBQ

    How can anyone, except vegetarians, refuse meat as a currency? Montana's Cookhouse & Bar offered its best of BBQ sampler, consisting of BBQ ribs, sausages, chicken, brisket, and shrimp, to various businesses in Toronto as currency for various services and items. You might be surprised at how much the actor -- ...
  • NEW! Benjamin Moore Interviews Faux Family Living Inside Two-Story Bouncy House

    Benjamin Moore launched a funny mockumentary, featuring a family in unique living quarters, to promote its Regal Select REVIVE paint for vinyl siding. A charming but fictitious family, the Hopsons, opts for a two-story bouncy house because all their neighbors' houses have vinyl siding that can't be painted, according to ...
  • NEW! Ronald McDonalds Return To Sample Taco Bell's Breakfast Burrito

    Here's an ad to let you know the Breakfast War between Taco Bell and McDonald's is still going strong. Taco Bell debuted a new item on its breakfast menu, the grilled breakfast burrito. So the brand reunited a group of men named Ronald McDonald, who appeared in Taco Bell's breakfast ...
>> Out to Launch Archives