Out To Launch

Booking.ComWhen you book a vacation online, it can either go really well or really badly. In its first campaign for the U.S. market, Booking.com shows travelers who nailed it when selecting a vacation destination. Throughout the ad, a familiar swear word is replaced with the word “booking,” making copy sounds like this: “look at the booking view,” “bask in the booking glory” and “this is exactly what you booking needed.” The 60-second spot begins with weary travelers eager to unpack and check out their rooms. There’s a sliver of anxiety before the door opens, where travelers pray to the traveling gods that their room and view match the online description that convinced them to book. When it does, the anxiety melts away and the scenery is carefully viewed, like the hot yoga instructor leading a class on the beach. See it here, created by Wieden+Kennedy Amsterdam and directed by Traktor. Wieden+Kennedy New York handled the media buy.

DietPepsiSofia Vergara, wedding crasher? The actress will stop at nothing to get a can of Diet Pepsi, even if it means giving an impromptu wedding toast to complete strangers. The spot, which broke during last week’s Golden Globes, shows a quick-thinking Vergara giving a toast to her favorite soft drink and a happily married couple. Watch it here, created by TBWA/Chiat/Day New York.

 

UPTrain"Travel Happy" is a colorful, animated journey through Toronto, promoting a stress-free way to commute. The online video supports the Union Pearson Express, or UP for short, which is coming to Toronto in 2015. The high-speed train will connect the city’s downtown hub to its international airport in a mere 25 minutes. Beats the clogged highways. The video offers an informative trip through busy Toronto, explaining UP’s stops throughout the city. Watch it here, created by Winkreative and produced by Guru Studio.

State FarmState Farm launched a cute TV spot under its current “Born to Assist” umbrella, starring Chris Paul, point guard for the Los Angeles Clippers and big time assist man. In it, Paul is separated at birth from his twin brother Cliff Paul. As each brother grows up, both are eager to assist others, Chris on the basketball court and Cliff in everyday life events. As adults, it comes as no surprise that Chris joins the NBA and Cliff becomes a State Farm agent. But when the pair bumps into one another in an elevator… well, it’d make a great follow-up commercial. See it here, created by Translation.

ToshibaEven superheroes and mobsters need to meet on the fly. That’s where Toshiba’s Mobile Monitor, a 14-inch screen that connects to a laptop, comes in. Print ads feature spontaneous meetings of superheroes presenting a plan to overtake the bad guys and mobsters outlining the future location of a man tied up in the trunk of a car. Like they really needed a PowerPoint for that? See the ads here and here, created by goodness Mfg.

 

RedLobsterIf it were possible to live on Red Lobster’s cheddar biscuits alone, I’d certainly give it a try. The brand’s latest work targets the Hispanic market and promotes a 15 for under $15 core menu. Using the new tagline “Disfruta un Mar de Sabores (Enjoy a Sea of Flavors),” the spot stars Ariana Paz, a real server at the Gainesville, Fla., Red Lobster, as she shares her love of food with the families she serves. Watch it here, created by Wing.

 

OkemoOkemo Mountain Resort launched a local print campaign prepping visitors to “get ready to fun in your snow pants.” My idea of fun in snow pants involves me sitting in front of a hot fire, drinking something warm with a little octane. Another ad, geared toward kids, encourages them to “leave no snow un-skied, un-tubed or un-forted.” See creative here and here, created by KSV.

 

MoenMoen launched a pair of TV ads featuring its MotionSense faucet and Spot Resist Finish faucet. The MotionSense faucet is one smart device. A woman washing dishes, fruits and vegetables, and grabbing a glass of water, never needs to get her hands wet; she simply motions above the faucet and the water starts pouring. See it here. In the next ad, seen here, spots are shown on a family pet, a woman’s dress and throughout a kitchen, except for the sink that resists fingerprints and water spots. The Martin Agency created the campaign, directed by Sophie Gateau.

StepAppRandom iPhone App of the week: Trollbäck + Company created Step for the iPhone and iPad, an app that allows users to create their own stop motion and timelapse movies and export them as Quicktimes or animated gifs. The app is easy enough for kids to create movies, yet powerful for serious filmmaking. Users can share finished work on Facebook, Twitter and other social media channels. The app costs $1.99 in the App Store.

Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Kristen Bell, Dax Shepard Continue With Parental Cuteness In Samsung Ads

    The latest Samsung ads starring Kristen Bell and Dax Shepard feature a functional array of Samsung products and leave viewers yearning for Bell and Shepard to be their next-door neighbors. In the first ad, the couple hosts a last-minute dinner party that showcases Samsung kitchen, laundry and cleaning products. My ...
  • NEW! A Night At The Symphony Is Actually A Hearing Test

    A hearing test that's performed by an orchestra and takes place in an auditorium means the test will sound better, you're not cooped up in a soundproof box and you need to dress up. Hearing loss is a serious issue worldwide and oftentimes a person might not realize their hearing ...
  • NEW! Bodega Becomes Karaoke Bar In Latest MillerLite Ad

    When you own and operate a bodega, chances are you've seen everything. Fred is the bodega owner featured in the latest round of MillerLite ads. The newest ad launched Memorial Day weekend during the NBA Playoffs. Fred interacts with a regular, asking about the man's plans. Karaoke is on the ...
  • Foot Locker App Debuts Shoemoji Feature

    Random iPhone App of the week: Foot Locker updated its app to include a series of Shoemojis, a great fit for sneaker lovers. To date, the app has 80 Shoemojis from brands like Nike, adidas, ASICS and Under Armour. Over time, additional Shoemojis will be added to the app. Users ...
  • The Clinton Foundation Launches 'Not There' Video To Address Gender Equality

    Droga5 partnered with the Clinton Foundation to create "We're Not There Yet," a 2:15 video that raises awareness about gender equality. The video features the voices of Amy Poehler, Sienna Miller, Cameron Diaz, Jenny Slate and Padma Laksmi discussing data points of the group's No Ceilings' Full Participation Report, which ...
  • Microsoft Creates Tribute Video For Girls Interested In Science

    Microsoft has launched a 1:45 video that pays tribute to young girls interested in science. It also encourages them to keep studying what they love, despite society's perception of science and technology being a man's field. The video features a handful of young girls describing the amazing things they've already created: ...
  • NEW! Oversharing On Social Media Drives Taco Bell's 'Sharing Sucks' Campaign

    The validation ad for every only child. Taco Bell is tired of the over-sharing phenomenon that takes place in real life and on social media, so the company created a product that is made for only one person at a time. The Grilled Stuft Nachos is promoted with "Sharing Sucks," ...
  • NEW! If Your Bed's Not A Rockin', Your Mattress Will Start Talking

    How can a mattress company use big data? By informing its customers that too much sleep and not enough action is taking place between the sheets. Mattress company Dunlopillo is using technology to bring couples closer together by tracking mattress movement. And not just your typical tossing and turning, if ...
  • NEW! Famous Internet Memes Star In Delta's Latest In-Flight Safety Video

    It's safe to assume that more people would watch airline in-flight safety videos if they weren't bland, boring and never-ending. In an effort to remedy this issue, Delta's latest video plays on society's obsession with Internet memes and YouTube videos. Entertainment must be fast, funny and come in small clips. ...
  • NEW! Gatorade Creates Homage To Sweat, Voiced By Michael Jordan

    Gatorade has created a 60-second spot dedicated to a specific kind of sweat: earned sweat. "We Love Sweat" is perfectly voiced by Michael Jordan, a man who knows a thing or two about the topic. Athletes push themselves hard and pick themselves up when they fall. The more they sweat, the more ...
>> Out to Launch Archives