Collective Plugs Into Facebook Exchange

Digital audience targeting firm Collective is among the latest companies to plug its ad technology into the Facebook Ad Exchange (FBX). Through Collective on Facebook, clients will be able to apply its data and audience-targeting tools to FBX campaigns as part of broader digital ad buys.

“With the addition of Facebook Exchange, Collective further eliminates silos associated with channels such as social, TV, and display, resulting in less audience duplication and better attribution,” stated a company page dedicated to FBX.

The company says clients can use Collective on Facebook to control reach and frequency across Facebook and existing display buys, optimize campaigns on the fly, and extend sequential ad efforts involving TV, online and mobile to social as well.

Launched in September with an initial group of 16 ad partners including AdRoll, Criteo, Kenshoo and Turn, the FBX retargeting platform has quickly become a key part of Facebook’s growth strategy. FBX ads for now appear only on the right side of Facebook pages but could be added to the news feed over time.

Tags: facebook, rtb
Recommend (1) Print RSS
  • Verizon Promises To Let Customers Avoid Tracking Program

    Faced with pressure from lawmakers, Verizon said on Friday that it will allow its mobile customers to opt out of a controversial tracking program. The move means that Verizon's customers will be able to direct the company to stop inserting tracking headers -- known as UIDHs -- into their mobile ...
  • FTC Calls For New Privacy Laws In Report On 'Internet Of Things'

    The potential privacy risks posed by the “Internet of Things,” or devices that connect with each other over the Web, is spurring the Federal Trade Commission to reiterate its calls for new legislation. “Although the Commission currently has authority to take action against some IoT-related practices, it cannot mandate certain ...
  • White House To Unveil Privacy 'Bill Of Rights'

    The White House will unveil a proposed privacy “bill of rights” by the end of next month, President Obama said on Monday. The measure will set out “basic baseline protections across industries,” Obama said. He signaled that the bill will limit companies' ability to collect data from consumers without their consent. ...
  • BabyBus Suspended From Google Play After FTC Warns Of Children's Privacy Violations

    The popular BabyBus apps appear to violate children's privacy laws, the Federal Trade Commission warns in a letter to the Chinese-based developer of the apps. “Several of your apps appear to collect precise geolocation information that is transmitted to third parties, including advertising networks and/or analytics companies,” Maneesha Mithal, associate ...
  • Judge Pauses Dispute Between Google And Miss. AG

    Google won't have to face any potential lawsuits by Mississippi Attorney General Jim Hood until at least next year, under an order issued on Monday by U.S. District Court Judge Henry Wingate in Jackson, Miss. Wingate said in the order that he was pausing all proceedings in the dispute between ...
  • Mississippi Attorney General Seeks Temporary Truce With Google

    Mississippi Attorney General Jim Hood said on Friday that he wants to pause an escalating dispute with Google regarding the company's search results. “I am calling a time out, so that cooler heads may prevail,” he said in a statement issued on Friday. Hood's statement came several hours after Google ...
  • Google Seeks Restraining Order Against Mississippi Attorney General

    Google on Friday asked a federal judge to prohibit Mississippi Attorney General Jim Hood from following through on a threat to sue the company for enabling Web users to access “illegal” content. Google also is asking for an injunction prohibiting Hood from enforcing a subpoena demanding information relating to outside ...
  • Deutsch L.A. Settles FTC Charges That Employees Posed As Consumers On Twitter

    Deutsch L.A. engaged in a deceptive practice with an ad campaign that involved asking employees to promote Sony's PlayStation Vita on Twitter, the Federal Trade Commission alleged in a complaint unveiled on Tuesday. The resulting Twitter posts, which ran in 2012 and carried the hashtag #gamechanger, allegedly didn't indicate they ...
  • Aereo Declares Bankruptcy

    Online video distributor Aereo, which suspended operations three days after its Supreme Court defeat in June, said on Friday that it filed for bankrputcy. CEO Chet Kanojia says in a post on the company's blog that the move “will permit Aereo to maximize the value of its business and assets ...
  • Tom Noble Moves From BMW Australia To Oversee Mini U.S.A. Marketing .

    Mini U.S.A. has tapped Tom Noble, a marketer at BMW Australia, as department head, Mini Brand Communications. Noble, who will handle all brand positioning duties for Mini in the U.S. at the company's U.S. headquarters in Woodcliff Lake, N.J., replaces Tom Salkowsky, who was shifted overseas to be department head, ...
>> Raw Archives