Campopiano Takes Creative Reins At Draftfcb

Campopiano-BJavier Campopiano has been named chief creative officer Draftfcb New York effective Feb. 4, the agency confirmed Friday. The post has been vacant for nearly a year. He replaces Darren Moran, who recently landed at BBDO New York.

Most recently, Campopiano, a native of Argentina, was regional creative director for Draftfcb’s Latin American region. He was named executive creative director of Draftfcb Argentina in 2010. He is credited with leading the office’s winning effort at the Cannes advertising festival last year, where it was Argentina’s most decorated shop.

Campopiano’s work for brands, including Oreo, Citric, Banco Macro, +vision, Club Social, JVC, ZonaJobs, KY Gel, Compumundo and Piero, all won awards in the past year, per the agency.

Laurence Boschetto, global CEO and president of Draftfcb, cited Campopiano’s storytelling, strategic and design capabilities, stated: “He’s a master at eliciting emotion, which often leads to unexpected work that resonates with people and tangibly changes their behavior."

Campopiano’s Latin American regional creative director duties will be split between Max Geraldo and Joanna Monteiro, who have been named acting co-regional directors for Latin America.

The agency said Campopiano would partner with Debra Coughlin, global CMO of Draftfcb, who has been appointed to lead the New York office on an interim basis as acting managing director while a search for a permanent successor is underway.

In the New York position, Coughlin succeeds Dana Maiman, who had the dual role of CEO and president of Draftfcb Healthcare and president of the New York general agency since 2010. The agency said Maiman will now focus on expanding the company’s domestic health care efforts globally.

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