AdTheorent Unveils Real-Time Mobile 'Learning Machine,' Predicts RTB Results On-The-Fly
RTB-based mobile ad network
AdTheorent this morning unveiled what it described as the “industry’s first real-time learning and predictive modeling platform.” Dubbed the “Real-Time Learning Machine,”
the platform leverages machine-learning and predictive modeling to generate “on-the-fly” insights for mobile advertisers in real-time.
During a pre-release trial over the 2012
holiday shopping season, AdTheorent said the platform delivered average engagement levels in the “200-300%” range above industry norms for some undisclosed retail brands.
The
platform, which was developed AdTheorent’s Chief Data Scientist Saed Sayad, analyzes 50,000 bid requests per second on a single server, filtering out bids with a low probability of click,
conversion or awareness lift, the company said, adding that the system “learns from incoming bid requests and builds and modifies predictive models as it learns, applying such models in live
campaigns to match each mobile advertisement with the optimum mobile impression.”
The company said campaigns tested to date generated “uplifts” as
high as 500% over previous norms.
AdTheorent described the platform as the foundation of it’s “second generation mobile ad network.
Recent RTM Daily Articles
-
ChoiceStream's Audience Cost Calendar Reinforces Seasonality May 22, 3:31 p.m.
ChoiceStream, a personalized advertising tech provider, Tuesday released their newest Audience Cost Calendar, which they describe ... -
Remnant, Premium, Or Gourmet Inventory? Gourmet Ads Strikes Deal With AppNexus May 21, 3:29 p.m.
Programmatic ad serving platform AppNexus was this morning selected by food advertising network Gourmet Ads as ... -
The Tweet Smell Of Success May 20, 3:07 p.m.
If Sidney Falco, the PR guy played by Tony Curtis in the 1957 classic “The Sweet ... -
Voltari Gears Up For Performance-Based Models, Releases SecondClick Tech May 20, 2:15 p.m.
While real-time in mobile hasn't seen the explosive growth online has, the technology is catching up. ... -
IPG's Campbell Mithun Launches In-House RTB Trading Desk May 16, 4:38 p.m.
After 18 months of piloting, the Compass Point Media unit of Interpublic's Campbell Mithun has launch ... -
Meet Cara: IMRSV's Real World Facial Recognition Tech May 15, 4:12 p.m.
New York-based start-up IMRSV today announced the release of their new technology, dubbed Cara. Cara is ... -
Smaato Adds Pannu As SVP Of Product Strategy May 14, 3:18 p.m.
Mobile RTB ad exchange Smaato today announced the hiring of Ajitpal Pannu as their new senior ... -
Millennial Media Expands To Japan May 13, 3:57 p.m.
Mobile ad network Millennial Media on Monday announced expanding operations to Japan with the opening of ... -
Spongecell Taps AdBrite's Ellis As CTO May 10, 10:34 a.m.
Spongecell has tapped Byron Ellis as Chief Technology Officer. He previously held senior tech roles at ... -
Site Visitors To Get Sight, Sound & Motion: OwnerIQ Adds Pre-Roll May 10, 10:26 a.m.
In a move that is clearly timed to get the interest of conventional TV advertisers as ...
Be the first to comment on "AdTheorent Unveils Real-Time Mobile 'Learning Machine,' Predicts RTB Results On-The-Fly"
Leave a Comment