Book It: Open Table To Acquire Foodspotting
Building out its social and mobile services, the online reservation specialists at OpenTable have agreed to buy Foodspotting for about $10 million in cash.
Like an Instagram for
foodies, Foodspotting encourages its socially savvy community to snap and share their favorite dishes in picture form.
Foodspotting’s strengths lie “in the areas of
imagery and social sharing,” according to Matt Roberts, CEO of OpenTable.
The startup also categorizes its content by restaurant, which creates a visually rich menu of eateries
for potential patrons to peruse. Giving OpenTable and its users a chance to kick Foodspotting’s tires, the reservation company recently added dish photos through a preliminary partnership.
“By adding more visually compelling content to help people decide where to dine and discover dishes they’ll love, we hope to make it even easier to find the perfect
table,” Roberts added.
Per the deal, Alexa Andrzejewski, co-founder and CEO of Foodspotting, is expected to join OpenTable as a lead user interface designer.
OpenTable plans to maintain the Foodspotting site and mobile apps on a standalone basis. Worldwide, OpenTable says it seats roughly 10 million diners a month via online bookings across more than
26,000 restaurants.
As recent research demonstrates, the app-driven mobile Web is presenting new opportunities and challenges for the food industry.
Indeed, half of
media-savvy mobile users now have at least one restaurant-specific app on their devices, according to recent survey-based research from the Interactive Advertising Bureau in partnership with social TV
rewards startup Viggle.
In addition to the company's Web site and mobile apps, OpenTable powers online reservations for nearly 600 partners.
Late last year, OpenTable
said reservations booked on smartphones and tablets accounted for 28% of the 28 million diners it seated in North America in the second quarter of 2012.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Book It: Open Table To Acquire Foodspotting"
Leave a Comment