Google Emerges As Madison Avenue's Top Media Brand, A First For A Pure-Play Digital Supplier

A digital media company -- Google -- ranks as the highest in terms of Madison Avenue’s overall brand perception for the first time in an annual survey of advertisers and agency executives. The results, which are being released today as part of the “What Advertisers Think About The Industry’s Highest Rated Media Brands,” is based on the opinions of more than 2,000 advertisers and agency executives polled by Advertiser Perceptions Inc.

The ascendency of the Google brand name is a first for a pure play digital media company. Last year, ABC ranked as the No. 1 overall media brand in the minds of ad executives. In 2010, the first year of the study, Meredith ranked No. 1.

Given its overall perception, Google’s brand not surprisingly also dominated the digital ad networks category with its Google Display Network scoring No. 1 in overall “brand strength,” though Tremor Media ranked No. 1 in “advertiser satisfaction,” Vibrant Media dominated “customer service” and the Meredith Women’s Network topped “sales knowledge.”

ESPN had the greatest overall brand strength in the “digital content” category, while Facebook dominated the “digital portals and social” and “mobile” categories.

 
 
Highest Rated Media Brands -- 2012:  
 
MEDIA COMPANY
Highest Rated Media Company — Google
 
PRINT
Brand Strength — ESPN The Magazine 
Sales Knowledge — Cooking Light 
Customer Service — Martha Stewart Living 
Advertiser Satisfaction — Food Network
 
DIGITAL CONTENT
Brand Strength — ESPN.com 
Sales Knowledge — Bloomberg.com 
Customer Service — Economist.com 
Advertiser Satisfaction — People.com
 
DIGITAL PORTALS AND SOCIAL
Brand Strength — Facebook 
Sales Knowledge — AOL
Customer Service — Yahoo! 
Advertiser Satisfaction — Twitter
 
DIGITAL AD NETWORKS
Brand Strength — GDN 
Sales Knowledge — Meredith Women’s Network 
Customer Service — Vibrant Media
Advertiser Satisfaction — Tremor Video
 
CABLE TELEVISION
Brand Strength — ESPN 
Sales Knowledge — NFL Network 
Customer Service — The Weather Channel 
Advertiser Satisfaction — AMC
 
BROADCAST TELEVISION
Brand Strength — NBC 
Sales Knowledge — ABC Broadcast Daytime 
Customer Service — ABC Broadcast Daytime 
Advertiser Satisfaction — ABC
 
MOBILE
Brand Strength — Facebook 
Sales Knowledge — Fandango 
Customer Service — Jumptap 
Advertiser Satisfaction — Millennial
 
Source: Advertiser Perceptions Inc.
Tags: brands, rtb
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1 comment about "Google Emerges As Madison Avenue's Top Media Brand, A First For A Pure-Play Digital Supplier".
  1. Rob Contreras from Whole Media Concepts , March 23, 2013 at 12:01 p.m.
    Times have changed. Google is an amazing innovator and has earned this spot.