2013 NewFronts Schedule Unveiled

The Interactive Advertising Bureau this morning unveiled the schedule for the 2013 Digital Content NewFronts, April 29 through May 3 in New York City. This week-long series of presentations marks the second year the IAB has overseen the initiative, which originally began as a series of events hosted by Publicis' Digitas unit.
 
The IAB said the six founding media partners of the new version of the NewFronts -- Digitas, AOL, Google, Hulu, Microsoft Advertising and Yahoo – will host events featuring "native digital video content," alongside 12 other leading online publishers. Ad-supported digital video publishers were invited to present at the event based on a survey conducted by the IAB among the top 200 ad agency media buyers.
 
Other companies presenting include Alloy Digital, Blip, Buzzmedia, CBS Interactive, Condé Nast Entertainment, Crackle at Sony Pictures Television, Digital Broadcasting Group, Disney Interactive, VEVO, Wall Street Journal, The Weather Co. and Zynga. Each partner will host and manage their own independent, invitation-only event.

The schedule is as follows:


 
                 
         

Monday,

April 29

 

 

Tuesday,

April 30

 

Wednesday,

May 1

 

Thursday,

May 2

   

Friday,

May 3

 
   

8:00AM-

11:00AM

   

Wall Street

Journal

  Hulu      

Disney

Interactive

    Alloy Digital  
   

11:30AM-

5:30PM

   

The Weather

Company

 

Digital

Broadcasting

Group

  Blip  
Digitas
   

Crackle at

Sony Pictures

Television

 
   

2:00PM

-5:00PM

    Microsoft Advertising   AOL   Condé Nast Entertainment         Buzzmedia  
   

6:00PM-

9:00PM

    Yahoo!  

CBS

Interactive

  Google   VEVO (6-8)     Zynga  
                           

Tags: video
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