Mamarella Named North American Chief At 24/7's Media Innovation Group

MamarellaMedia Innovation Group, the digital strategy and marketing unit of WPP’s 24/7 Media, has named Michael Mamarella general Manager-North America and Nicky McShane managing director-Europe.

Mamarella, who has been in charge of strategy and operations for the region at MIG since joining the unit in mid-2011, has also been promoted to a senior vice president.

McShane, who is based in London, joins MIG after 12 years in the performance marketing field, including stints at Adlink Media, Affilinet, Deal Group Media and Impact Radius.
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