Super Bowl Pulls In 108 Million Viewers, Tide Ad Registers Most Positive Reaction


The Super Bowl looked to be on track to pull in another historical TV record. But not this time -- not even second best.

The close game, where the Baltimore Ravens won over the San Francisco 49ers, pulled in a Nielsen 108.4 million viewers. The best Super Bowl ever -- and the best individual U.S. TV telecast ever -- came a year ago, when the New York Giants-New England Patriots got 111.3 million viewers.

The second-biggest game was the 2011 Super Bowl -- with 111.0 million viewers.

The Super Bowl has been posting regular all-time TV viewership records every year since 2006.

CBS did get one early record with Nielsen preliminary data of a 48.1 household rating/71 share in top metered markets -- 1% higher than the New York Giants win over New England Patriots, which pulled in 47.8/71.

At press time, no Nielsen viewership data was available for the 34-minute power outage during the game. For its part, Rentrak says "audience levels remained stable and even grew through the 34-minute blackout."

As usual, there were many polls and surveys after the Super Bowl for brands and for new digital media.

One social media research measure, according to Trendrr -- in terms of Twitter, Facebook, GetGlue and Viggle activity -- had the Super Bowl XLVII tallying 52,556,473. A year ago, Trendrr says the Super Bowl number was 15 million and 3 million for the 2011 game. 

A day after the game, on Monday, the Super Bowl was still the highest in terms of messaging among all TV shows -- 279,301.

Networked Insights says the most tweeted brand on the night was Go Daddy's "Perfect Match"  (255,121); Taco Bell's "Viva Young" was next (213,125); Calvin Klein's "Concept 30"  (209,539; AB InBev "Brotherhood"  (154,037); Dodge Ram "Farmer" (96,326); Oreo "Cookie vs. Cream" (65,373); Wonderful Pistachios' "Crackin' Style"  (58,938); Tide's "Miracle Stain"  (55,770; Doritos' "Goat"  (51,053); and Doritos' "Fashionista"  (47,962).

But that didn't tell the whole story: Networked Insights says Tide's "Miracle Stain" had the most positive viewer reaction (59% net sentiment), while Go Daddy's "Perfect Match" had the most negative reaction (--11% net sentiment).

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