TapSense Launches M3 Cloud
TapSense has launched M3 Cloud, a marketing platform for retail apps, which optimizes mobile ad campaigns revenue through cohort analysis. The platform lets marketers determine which creative units drive the most revenue, and compare the quality of users generated from all major mobile marketing channels. M3 Cloud is an enterprise platform that can complete app conversion tracking cross-channel. TapSense has over 40 customers, including: Fab, Trulia, HotelTonight and Poshmark.