Peanut Butter & Co Kicks Off 'Taste' Campaign
New York-based Peanut Butter & Co has just launched its first large-scale national advertising campaign, the company confirmed Wednesday.
Called “Taste Amazing,” the campaign is anchored by three 15-second TV spots that will air on the Cooking Channel, ABC Family, Food Network, TLC and others. The spots, which began
airing Feb. 4, are scheduled to run in the first and third quarters of 2013. The company declined to say how much it was spending on the campaign.
One spot promotes the company’s
peanut butter with dark chocolate as a “wake up call.” Another spot promoting its white chocolate peanut butter talks about different foods that go well with peanut butter, such as celery,
bananas and apples. The third spot promotes a cinnamon and raisin flavored peanut butter.
“The Taste Amazing campaign, like our brand, is all about flavor and fun, and all of the
delicious new ways you can enjoy peanut butter,” stated Lee Zalben, founder and president of Peanut Butter & Co.
The campaign was created by Atlanta-based brand and creative
agency Lawler Ballard Van Durand (LBVD). The commercials were directed by Nicholas Haggard, whose previous work includes campaigns for K-Swiss and Dr. Martens. The spots were produced in concert with
Los Angeles-based production company Ways & Means.
Promotional contests, coupons and online advertising have also been developed for the campaign, which will be fully integrated with
the company’s social-media channels that connect to over 100,000 fans and followers. Social media participation will be promoted via exclusive Facebook offers and a Twitter hashtag
(#tasteamazing).
Peanut Butter & Co. began in 1998. The Company’s ten varieties of flavored peanut butter are now available in over 15,000 supermarkets and specialty retailers.
The ads can be seen here.
Recent MediaDailyNews Articles
-
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ... -
Van Wagner Partners With CineSport For Online Video May 17, 5:34 p.m.
Van Wagner Communications’ Sports and Entertainment division is joining forces with CineSport, partly owned by Van ... -
'Idol' Falls, 'Bang' Leads Thursdays May 17, 3:38 p.m.
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night ... -
Sapient Revs Up 12%, Optimistic About 2013 May 17, 2:47 p.m.
Marketing services company Sapient reported first-quarter revenues of $292.6 million -- up 12% from the same ... -
KSE Finalizes Outdoor Channel Buy May 17, 11:08 a.m.
An entity controlled by sports entrepreneur Stan Kroenke has finalized its acquisition of the Outdoor Channel ... -
'Tonight' Still King Of Late-Night TV May 17, 10:49 a.m.
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with ... -
U.S. Open Going Cable-Only, Moves To ESPN May 17, 9:18 a.m.
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the ... -
USA Looks To Make Comedy King In The New Season May 16, 10:22 p.m.
What do you do when you’re the last network putting on the last event of the ... -
Comedy Central Goes Dark To Simulcast New Radio Channel May 16, 6:12 p.m.
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will ... -
MGM Doubles Revs, 'Hobbit' Helps May 16, 5:56 p.m.
A big positive swing for MGM Holdings was seen in its first-quarter earning results, thanks to ...
Be the first to comment on "Peanut Butter & Co Kicks Off 'Taste' Campaign"
Leave a Comment