Sinclair Broadcast Revs Rocket: 59% Rise In National Ads
Sinclair Broadcast Group made major gains from automotive and political advertising revenues in the fourth quarter of 2012, contributing to
sharply higher financial results.
All this contributed to 38% growth in local net broadcast revenues -- which includes advertising sales, retrans and other revenues. National advertising
sales did even better -- up 59%.
Political advertising revenues rose 10 times higher than its fourth-quarter 2011 results -- to $54 million from $4.1 million. As with other major TV
broadcast station groups, the automotive category has been particularly strong, as well as direct-response marketers.
Ad categories that declined included services, schools, pharmaceuticals,
and restaurants.
Overall revenues at Sinclair rocketed up 59% to $287 million. Net income more than doubled to $59 million from almost $23 million in the fourth quarter of 2011.
Sinclair says the start of 2013 should continue to pull in strong advertising results; 11 of its stations are CBS stations. CBS aired the Super Bowl last Sunday.
Sinclair, a big station
group based in Baltimore, owns or offers sales services to 87 TV stations in 47 markets. It reaches around 27% of U.S. television homes.
Sinclair's Wednesday midday stock price was 4% higher
to $14.75.
Recent MediaDailyNews Articles
-
Fox May Stream Super Bowl On Authenticated Basis June 19, 9:04 p.m.
The past two Super Bowls have been streamed free online, but Fox may offer a type ... -
Univision, 'Variety' Team For Original Content June 19, 5:43 p.m.
Reflecting the growing size and importance of the U.S. Hispanic market, TV broadcasters have been moving ... -
UK Ad Spend Forecast To Hit $20B June 19, 5:40 p.m.
The pace of ad spending in the UK is picking up. Measured media expenditures in the ... -
3 Innovation Lions Awarded, Barbarian Grabs Grand Prix June 19, 1:33 p.m.
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category ... -
Cable Upfront Begins, Final Take Projected At $9.8B June 19, 12:07 p.m.
Following most of the broadcast upfront deal-making, many cable networks have been inking and completing upfront ... -
Shazam Launches Service To Measure TV Campaigns June 19, 10:49 a.m.
On the heels of other social media apps looking to help out TV brand advertisers with ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:16 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
Cannes King: Omnicom Earns Most Medals, Media Agency Of Year June 19, 9:34 a.m.
Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, ... -
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ...
Be the first to comment on "Sinclair Broadcast Revs Rocket: 59% Rise In National Ads"
Leave a Comment