Correction To Recent "Around The Net" Item
A recent Marketing Daily post stated that Andy Gibson was recently appointed to an executive position with Diageo. That is incorrect. Rather, Bacardi Limited has named Andy J. Gibson CMO of Bacardi and President of Bacardi Global Brands (BGB). Gibson will be responsible for the overall leadership and strategic direction of the Company’s portfolio. He also will serve as a member of the Bacardi Leadership Team and report to Bacardi Limited President and Chief Executive Officer Ed Shirley.
Gibson joins Bacardi in late April and will be based at the Bacardi Global Brands headquarters in London. Most recently, he served as Chief Marketing Officer for Carlton United Brewers (CUB), Australia’s leading brewer part of Foster’s Group Limited. He also worked for Diageo for 13 years in a series of general management and marketing leadership positions on five continents. He succeeds Ms. Silvia Lagnado, who left Bacardi at the end of 2012
KARL GREENBERG
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.
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