Out To Launch

oreoAs I previously mentioned in my post-Super Bowl column, the ads were pretty dismal. One surprise that followed the 30-minute blackout was the speed at which marketers used this to their advantage. I disliked the Oreo big-game spot, but the brand well made up for it during the blackout by releasing an ad on the fly to its Twitter account. It was a simple, yet perfect picture of an Oreo alongside copy stating: “You can still dunk in the dark.” See it here, created by 360i

OldSpiceOld Spice launched a pair of online videos to promote its Wild Collection of scents: Foxcrest, Hawkridge and Wolfhorn. "Irresistible," promoting the Wolfthorn scent, actually ran during the Super Bowl in Juneau, Ala., the state with the most wolves. In it, a woman is unwittingly drawn to a handsome man at a black tie function. Is his appeal due to the fact that two live wolves are on his back, growling constantly? Watch it here. The video promoting Hawkridge is equally out there. A high-stakes poker game has two players left: one man with the winning hand, and the other with swagger, confidence and a group of hawks psyching out the competition. See it here, created by Wieden+Kennedy Portland.

SnickersThe latest celebs in Snickers’ “You’re Not You When You’re Hungry” campaign are Robin Williams and Bobcat Goldthwait. Williams plays a hungry football coach who misdirects his players on a fourth down. In a John Wayne impression, Williams tells his players to make balloon animals, tea cozies and kill their opponents with kindness. Once the coach has a Snickers, he’s back to his old self. The spot ends with Goldthwait playing a hungry cheerleader who falls from the top of a human pyramid. See it here, created by BBDO New York.

PlantersAs part of Planters' Heart Healthy campaign, Mr. Peanut created some sexy video e-cards that you can send to a significant other via the Facebook app “Keep That Heart Pumping.” From Feb. 1 through 28, fans can choose one of three e-cards starring Mr. Peanut that can be personalized in different ways. An intro video shows Mr. Peanut lying on a rug in boxer shorts, taking self-portraits with his new camera phone. See it here. Users who view or share videos will receive a coupon for Planters Peanuts. TBWA created the campaign.

Booking.comBooking.com launched a 30-second spot that follows one of the families highlighted in the brand’s fist ad, “Booking.yeah.” In “Booking Right,” a family, wearied from travel, walks down the hallway to their room. One kid was airsick, another left his shoes at the airport and the last is a teenager who would rather be anywhere else than with her family. Attitudes change drastically once the door opens to a spectacular room with a killer view. Watch it here, created by Wieden+Kennedy Amsterdam.

AllstateAllstate launched a Spanish language TV spot, "Bleacher," featuring Mexican National Team Goalkeeper Memo Ochoa. A quick-footed soccer player makes his way down the field, looking to score an easy goal. When he makes eye contact with Ochoa, fans inside the stadium hold signs that form a lifelike image of Ochoa. The man shoots, but doesn’t score. “Proteccion es la jugada” (Protection is our game), closes the ad. Watch it here, created by Lapiz.

 

NissanNissan set a Guinness World Record at Dubai International for having the largest backlit indoor ad. The ad reaches 100% of the passengers going through Terminals 1 and 3 at Dubai International. I’m not surprised. How can you miss something this big? See it here. The campaign was handled locally by TBWA\RAAD and globally by TBWA Worldwide.

 

 

Girl ScoutsRandom iPhone App of the week: Craving some Thin Mints or Tagalongs but don’t know where to get Girl Scouts cookies? There’s a redesigned app for that. The Girl Scouts of the USA relaunched their Cookie Finder app, just in time for National Girl Scout Cookie Day on Feb. 8. The Cookie Finder app uses a phone’s GPS to find where and when Girl Scout cookies are being sold. The app also focuses on program aspects such as the 5 Skills section, which explores the skills that help girls become leaders and entrepreneurs: goal setting, decision-making, money management, business ethics and people skills. The app is free in the App Store.

 

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Tacos, Winks, Emoji And More From American Greetings Via Mullen

    Apparently America has been clamoring for a taco emoji and finally a brand has stepped up and delivered. JustWink by American Greetings, with help from its agency Mullen, has created a socially-shareable taco emoji called Wink! It will be  available on the Apple Watch today as part of the justWink ...
  • NEW! "Style By Method" From Essence

    Method, the eco-friendly fabric and personal care products company, has launched “Style by Method” a brand campaign from the marketer’s digital AOR, Essence. The campaign promotes the brand’s new 4x Concentrated Laundry Detergent. It features original content to highlight how women can maximize, care for and style their wardrobe and ...
  • NEW! Victoria Secret Angel Ambrosio Is The New Face of Dafiti

    Dafiti, the big Latin America online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and has signed Brazilian models Alessandra Ambrosio and Marlon Teixera to “embody the style of the brand.” Ambrosio is also one of Victoria Secret’s “angel” models and currently ranked 8th on the Forbes ...
  • NEW! See Things Better-True North's New Adlens Spot

    New York-based ad agency True North Inc. has launched its first TV spot in Mexico for client Adlens, marketers of adjustable focus eyewear. To enhance authenticity, the agency shot the ad in Monterrey, Mexico, casting locals (most with no acting experience), and working without a script. The agency tapped Aurora ...
  • NEW! DC To Winter Weary New Yorkers: Come Visit!

    Last year, Washington DC estimated that it had 19.3 million tourists and the region is hoping for even more this year, particularly during the spring. In order to encourage visitors, Destination DC, the lead tourism marketing organization for the nation’s capital, teamed with ad agency Fuseideas to introduce "Spring in ...
  • NEW! O&M, Tiffany 'New York Minute' Spot

    Ogilvy & Mather has created a new spot for Tiffany, “New York Minute,” that promotes a new watch while celebrating New York’s reputation for being an if-you-can-make-it-here-you-can-make-it-anywhere kind of place. The ad celebrates history, as over 150 years ago the founder of the historic jewelry brand, Charles Tiffany placed one of ...
  • NEW! HBO's 'Entourgage' Meets 'Star Wars' In New Send-Up From The 'Toasty' Minds At Quiznos

    Quiznos has released its latest Toasty.TV Original Parody called ‘Startourage’ a spoof of both HBO’s Entourage series and the Star Wars film franchise. In this latest piece of branded content from the fast food chain, the lusty lads from Entourage, led by actor Vince are making a Star Wars film. ...
  • NEW! Target And Chandelier Launch 'Life is a Party' Campaign

    Target's largest designer collaboration to date with Lilly Pulitzer launches April 19 and to celebrate the partnership, Target and its agency Chandelier are introducing a marketing campaign that depicts a party in honor of Lilly Pulitzer’s festive spirit and manifesto: “Life is a Party.” Creative agency Chandelier concepted and developed the integrated ...
  • NEW! Saucony's New 'Seeker' Campaign From Mechanica

    What do an astronomer, a chef and a former pro soccer player have in common? They’re the seekers and runners featured in Seeker, Saucony’s newest global brand campaign, developed by ad shop Mechanica. The new multimedia campaign posits that “you can’t find your strong if you’re not looking for it.” The campaign, ...
  • NEW! TrueCar Launches Social Campaign Tied To "True Love" TV Spot

    TrueCar, the car buying service that bills itself as "the negotiation-free car buying and selling mobile marketplace," with the help of ad agency Tiny Rebellion has launched a new social campaign, to “thank” the furry friends that starred in their latest TV spot, True Love , featuring Owen Wilson as the voice ...
>> Out to Launch Archives