Out To Launch

oreoAs I previously mentioned in my post-Super Bowl column, the ads were pretty dismal. One surprise that followed the 30-minute blackout was the speed at which marketers used this to their advantage. I disliked the Oreo big-game spot, but the brand well made up for it during the blackout by releasing an ad on the fly to its Twitter account. It was a simple, yet perfect picture of an Oreo alongside copy stating: “You can still dunk in the dark.” See it here, created by 360i

OldSpiceOld Spice launched a pair of online videos to promote its Wild Collection of scents: Foxcrest, Hawkridge and Wolfhorn. "Irresistible," promoting the Wolfthorn scent, actually ran during the Super Bowl in Juneau, Ala., the state with the most wolves. In it, a woman is unwittingly drawn to a handsome man at a black tie function. Is his appeal due to the fact that two live wolves are on his back, growling constantly? Watch it here. The video promoting Hawkridge is equally out there. A high-stakes poker game has two players left: one man with the winning hand, and the other with swagger, confidence and a group of hawks psyching out the competition. See it here, created by Wieden+Kennedy Portland.

SnickersThe latest celebs in Snickers’ “You’re Not You When You’re Hungry” campaign are Robin Williams and Bobcat Goldthwait. Williams plays a hungry football coach who misdirects his players on a fourth down. In a John Wayne impression, Williams tells his players to make balloon animals, tea cozies and kill their opponents with kindness. Once the coach has a Snickers, he’s back to his old self. The spot ends with Goldthwait playing a hungry cheerleader who falls from the top of a human pyramid. See it here, created by BBDO New York.

PlantersAs part of Planters' Heart Healthy campaign, Mr. Peanut created some sexy video e-cards that you can send to a significant other via the Facebook app “Keep That Heart Pumping.” From Feb. 1 through 28, fans can choose one of three e-cards starring Mr. Peanut that can be personalized in different ways. An intro video shows Mr. Peanut lying on a rug in boxer shorts, taking self-portraits with his new camera phone. See it here. Users who view or share videos will receive a coupon for Planters Peanuts. TBWA created the campaign.

Booking.comBooking.com launched a 30-second spot that follows one of the families highlighted in the brand’s fist ad, “Booking.yeah.” In “Booking Right,” a family, wearied from travel, walks down the hallway to their room. One kid was airsick, another left his shoes at the airport and the last is a teenager who would rather be anywhere else than with her family. Attitudes change drastically once the door opens to a spectacular room with a killer view. Watch it here, created by Wieden+Kennedy Amsterdam.

AllstateAllstate launched a Spanish language TV spot, "Bleacher," featuring Mexican National Team Goalkeeper Memo Ochoa. A quick-footed soccer player makes his way down the field, looking to score an easy goal. When he makes eye contact with Ochoa, fans inside the stadium hold signs that form a lifelike image of Ochoa. The man shoots, but doesn’t score. “Proteccion es la jugada” (Protection is our game), closes the ad. Watch it here, created by Lapiz.

 

NissanNissan set a Guinness World Record at Dubai International for having the largest backlit indoor ad. The ad reaches 100% of the passengers going through Terminals 1 and 3 at Dubai International. I’m not surprised. How can you miss something this big? See it here. The campaign was handled locally by TBWA\RAAD and globally by TBWA Worldwide.

 

 

Girl ScoutsRandom iPhone App of the week: Craving some Thin Mints or Tagalongs but don’t know where to get Girl Scouts cookies? There’s a redesigned app for that. The Girl Scouts of the USA relaunched their Cookie Finder app, just in time for National Girl Scout Cookie Day on Feb. 8. The Cookie Finder app uses a phone’s GPS to find where and when Girl Scout cookies are being sold. The app also focuses on program aspects such as the 5 Skills section, which explores the skills that help girls become leaders and entrepreneurs: goal setting, decision-making, money management, business ethics and people skills. The app is free in the App Store.

 

Recommend (1) Print RSS
  • NEW! Amy Purdy Stars In Toyota's Super Bowl Ad Voiced By Muhammad Ali

    The first of two Super Bowl ads Toyota will run during the big game stars Paralympic medalist, Team Toyota athlete and "Dancing With The Stars" finalist Amy Purdy as she handles highs and lows on typical training days. "How Great I Am" will run in the first quarter and follows ...
  • NEW! Football To The Face Turns Marcia Brady Into Danny Trejo In Snickers' Super Bowl Ad

    You mess with the bull and you get... Danny Trejo? I had a hunch that the full ad for Snickers would tackle a famous scene from the beloved TV show, "The Brady Bunch": the one where Marcia takes a football to the face. Ow, my nose! The brand teased the ...
  • NEW! Pierce Brosnan Typecast As Action Hero In Kia Super Bowl Ad

    For the sixth consecutive year, Kia has returned to the Super Bowl, with an ad running in the third quarter. Promoting the 2016 Sorento CUV, "The Perfect Getaway" stars Pierce Brosnan as he meets with his agent to discuss a new role. Brosnan, known for his action films and role ...
  • Squarespace And Jeff Bridges Will Put You To Sleep, On Purpose, In Super Bowl Spot

    Squarespace and Jeff Bridges want you to have a good night's sleep. The company, which helps users create custom websites and online stores, released a pre-Super Bowl campaign full of teaser videos and a custom Jeff Bridges website. DreamingWithJeff.com is a pet project of the actor's, featuring a series of ...
  • Snoop Dogg And Gilbert Gottfried Star In EAT24's First Super Bowl Ad

    Think of EAT24's debut Super Bowl ad as an edgier version of Snickers' "You're not you when you're hungry." The ad stars Snoop Dogg and Gilbert Gottfried addressing the medical condition known as hangry, or when people get pissy when they're hungry. The ad will run in the first quarter ...
  • Coca-Cola Launches Online Videos Prior To Super Bowl -- First Stars Danica Patrick

    Coca-Cola's Super Bowl campaign focuses on making the Internet a positive experience rather than a forum where anyone can post negative comments about someone they may or may not know. The first video features Danica Patrick (who I bet we'll see in GoDaddy's big game ad) and her personal experience ...
  • Marshawn Lynch Says A Lot At Skittles' Super Bowl Media Day

    Marshawn Lynch spoke more at Skittles' version of Super Bowl Media Day than on the actual Super Bowl Media Day ("I'm here so I won't get fined"). Maybe if they placed some Skittles by his microphone, things would have turned out differently. The amusing video is part of Lynch's partnership ...
  • NEW! Kim Kardashian Pokes Fun At Herself, Laughs All The Way To The Bank, In T-Mobile Super Bowl Ad

    Love her or hate her, Kim Kardashian is laughing all the way to the bank at the end of the day. T-Mobile hired her for its Super Bowl ad campaign, where Kardashian plays a spokesperson for a mock PSA. I wonder what percentage of big game viewers would rather sit ...
  • NEW! Volvo's Super Bowl Campaign Uses Competing Automaker's SB Ads To Grab Attention, Save Millions

    You know how much automakers love advertising during the Super Bowl. Volvo is launching a campaign that's cheaper than a 30-second big-game ad, piggybacking off competing automakers that actually bought a Super Bowl ad. Volvo Interception lets game day viewers nominate someone deserving to receive a new Volvo XC60. Each ...
  • NEW! Dads Show #RealStrength In Dove Men + Care Super Bowl Spot

    Dads are parents, too, in a Super Bowl spot for Dove Men + Care. Created by The Marketing Arm, the spot shows dads doing everything a parent should do: be playful, supportive, a shoulder to cry on and there when their kids need them. It shows fathers playing with young ...
>> Out to Launch Archives