by Joe Mandese, Feb 6, 2013, 8:20 PM
“A first-of-its-kind multi-channel B2C customer acquisition solution that maximizes customer conversion and online marketing ROI by delivering the most valuable prospects and customers to leading brands.”
That, hands-down, was the winner of today’s edition of Hyperbabble, a contest I play with myself each day to select the best (or as the case may be, worst) examples of advertising and media technology jargon.
Today’s runner-up, by the way, was: “A breakthrough platform that allows advertisers to target their audience with an unprecedented level of pinpoint accuracy through a multi-layered approach to customer targeting and segmentation.”
I’ve decided to make Hyperbabble available for public consumption, and plan to begin featuring it each day in RTM Daily, for a couple of reasons. One is simply to point out how silly the language of our business sometimes gets. Another reason is that it may encourage some of you to post samples of Hyperbabbles you’ve come across in the course of your business. And if you don’t feel comfortable doing that, just send them to firstname.lastname@example.org, and I’ll keep your name out of it.
What I haven’t decided, is whether to make the source of those hyperbolic pearls public. I’m thinking not. Not just to protect the innocent -- the poor PR schleppers who begrudgingly have to pitch the hype and meaningless jargon -- but because if I start outing sources, my supply of hyperbabble may dry up.