Olympic Sponsors Abandon London Project

Brand Republic, Friday, February 8, 2013 8:01 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Brand Marketing

London City Hall has committed to investing £7 million in grass-roots projects in the capital over the next two years as part of the Mayor's Sports Legacy Program. The city, to raise that cash, has approached UK-based sponsors of London 2012:  Lloyds TSB, Cadbury, Adidas and BT, with requests for funding of between £500,000 and £1 million. Sources say the brands are balking on the backing. 

Read the whole story at Brand Republic »

Be the first to comment on "Olympic Sponsors Abandon London Project"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives