According to a quick data study by Docstoc, 94% of all internet users use the internet to send or read e-mails. That is more than any other activity.
Additionally, studies have found that in 2011 email marketing had a return on investment (ROI) of 4,000%. Email marketing works and it is worth the effort, says the report. 85% of small business owners plan to increase their use of email marketing in 2013.
Email open rates are the highest within 1 hour of delivery, 24% of all emails are opened within 1 hour of delivery.
Email Stats (% of Responses; % of Group)
% of Emails
Open Ratio (OR)
Click-Through Rate (CTR)
Source: Docstoc, February 2013
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