Dunkin' Launches Twitter Sweeps For V-Day

by , Feb 13, 2013, 8:00 AM
  • Comment
  • Recommend (3)
Subscribe to Marketing Daily

Dunkin-Pinterest-B

In recent years, Valentine’s Day has become one of the most important holidays of the year for Dunkin’ Donuts.

In 2011, the introduction of heart-shaped donuts was the most successful donut launch in Dunkin’s history, according to the company. Not surprising, then, that the chain is doing it up for V-Day.

Menu-wise, it has added another variety of heart-shaped donuts this year (Brownie Batter). It’s also offering a lineup of dark chocolate mocha beverages around the holiday.

And the QSR is leveraging social media harder than ever for V-Day, with efforts including a V-Day Twitter sweepstakes being launched today. 

Fans who tweet about the sweetest things their sweethearts do @DunkinDonuts, using hashtag #DDSweetheart, earn chances to win a grand prize of two JetBlue travel vouchers. Six other winners will receive $50 Valentine’s Day-themed mGifts.  

Dunkin’ has also created a “DD Love” Pinterest board where fans can share ideas for small ways to surprise and delight the special people in their lives leading up to V-Day. 

In addition, Dunkin’ Instagram and Pinterest fans are being encouraged to share photos of how they are spreading the love, using the hashtag #DDLove. 

Finally, Dunkin’ has launched new Valentine’s Day virtual gift cards that can be sent via email, text or Facebook through the mGift feature on the Dunkin’ mobile app.

Be the first to comment on "Dunkin' Launches Twitter Sweeps For V-Day"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives