• by Mark Walsh  @markfwal, February 12, 2013

“Paid, owned and earned” has become the mantra when it comes to social media marketing, but not everyone is buying in. Toni Jones, social media manager, U-Haul International, said the company does owned and earned but not paid in social. Why not? She explained that trying get a budget for social media spending would be about as successful as trying to do oral surgery on herself. There’s an image.