U-Haul: Owned and Earned, Not Paid
“Paid, owned and earned” has become the mantra when it comes to social media marketing, but not everyone is buying in. Toni Jones, social media manager, U-Haul International, said the company does owned and earned but not paid in social. Why not? She explained that trying get a budget for social media spending would be about as successful as trying to do oral surgery on herself. There’s an image.