U-Haul: Owned and Earned, Not Paid

by , Feb 12, 2013, 9:52 AM
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“Paid, owned and earned” has become the mantra when it comes to social media marketing, but not everyone is buying in. Toni Jones, social media manager, U-Haul International, said the company does owned and earned but not paid in social. Why not? She explained that trying get a budget for social media spending would be about as successful as trying to do oral surgery on herself. There’s an image.

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