TargetSpot has added six new pure-play digital radio partners, the Digital audio advertising network announced Tuesday. With the addition of the new partners -- Songza, Radionomy, just hear !t,
Thefuture.fm, Soundtracker and HulkShare -- TargetSpot’s advertising affiliates now include more than 85 radio groups and pure-play radio platforms.
Songza is a free streaming music service that serves users' curated playlists, based on a variety of factors such as genre, mood, activities, decades and culture. Radionomy allows radio enthusiasts to create their own online radio stations, including promoting and monetizing their audio stream. It currently hosts more than 7,000 Internet radio stations.
Just hear !t is a free ad-supported service that claims to allow listeners to hear any song for free, with playlist and social sharing functions. Thefuture.fm allows DJs to share mixes with fans and receive royalties, while complying with DRM rules. Soundtracker is a free service that combines online radio with social networking and location-based elements to help users find live music in their area.
The HulkShare platform that allows
industry professionals to upload and share songs, demos, and samples.
TargetSpot allows advertisers to target online radio listeners based on various factors, including ZIP code, time of day and personal listening preferences.
According to research cited by TargetSpot, 42% of U.S. households with broadband access listen to Internet radio, and 22% of these have a household
income over $100,000. On the advertising front, 58% of online radio listeners can recall having seen or heard an online radio ad in the last 30 days.
The TargetSpot data is drawn from the Digital Audio Benchmark and Trend Study, based on a survey of adult U.S. broadband households conducted from January 7-17, 2012, by Parks Associates.