Millennials Are Now The Power Generation

Convenience Store News , Thursday, February 14, 2013 8 AM
  • Comment (2)
  • Recommend (3)
Subscribe to Around the Net In Brand Marketing

"Millennials are extremely important because their spending power is growing as their demographic bulge increases," said David Garfield, managing director and head of the Consumer Products Practice at consulting firm AlixPartners LLP. "It will continue to increase for a number of years and, in the not too distant future, they are going to be wielding more of a collective wallet." Said David Miller, chief marketing officer for West Des Moines, Iowa-based Kum & Go LC, a rapidly growing chain of 400-plus convenience stores, "They have discretionary income, and I think for a convenience store like Kum & Go, we fit perfectly into their lifestyle needs. They have been key to our success and continued growth."

Read the whole story at Convenience Store News »

2 comments on "Millennials Are Now The Power Generation".

  1. Wayne Sharp from Zimron
    commented on: February 15, 2013 at 2:42 p.m.
    The links to Convenience Store do not work, nor you if google it.
  2. Karl Greenberg from MediaPost
    commented on: February 15, 2013 at 2:47 p.m.
    I'll check on that. but the easy way might be to go to www.csnews.com and then type that into the search

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives