KSL Wins Second Pet-Related Client: WellPet
Pet food marketer WellPet has selected independent media agency KSL Media to handle media planning and buying duties after a review, the client has confirmed.
WellPet spent
nearly $3 million on ads in 2011, according to Kantar. The win comes about a year after KSL won media duties for another pet-related client, pet supply retailer PetSmart, which spends an estimated $75
million on ads annually.
Other contenders in the WellPet review were not identified. It’s said to be the first time WellPet has selected a media shop for media planning and buying
duties. It wasn’t immediately clear whether those duties were previously done in-house or handled outside on a project basis.
"We were impressed with KSL’s insight into our
business, strategic thinking and expertise,” stated Thano Chaltas, CMO at WellPet. "Our experience in the pet industry with PetSmart fit hand-in-glove with WellPet’s position in the
marketplace," added David Sklaver, president of KSL Media.
It’s been a busy time for KSL in the pitching arena. Last month, client Bacardi put its media assignment into review; KSL is
defending. The agency was a finalist in the media pitch for mattress retailer Sleepy’s, which awarded its business to Horizon Media last month.
WellPet markets pet food and treats
brands, including Wellness, Holistic Select, Old Mother Hubbard and Eagle Pack. The company tracks its origins to 1873 as A. Hubbard & Son bakery in Gloucester, MA, makers of hard tack sea
biscuits.
With offices in New York, Los Angeles and Las Vegas, KSL currently claims annual billings of over $750 million. Other recent wins include Frontier Communications and Roche
Diagnostics.
Recent MediaDailyNews Articles
-
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
(Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
(Editor's Note: The original version of this story, including the headline failed to note that NDTV's ...
Be the first to comment on "KSL Wins Second Pet-Related Client: WellPet"
Leave a Comment