Advertisers looking for more family TV
Advertisers continue to stir the pot for more family-oriented TV programming.
The Association of National Advertiser's Alliance for Family Entertainment (AFE), a group of 40 national advertisers, are joining up with Overbrook Entertainment, co-founded by actor Will Smith and film producer James Lassiter, to start up a new scriptwriting contest to find new family-focused TV programming.
The contest includes scripts for one-hour dramasand 30-minute comedies. Winners will receive $5,000, a meeting with Overbrook and the opportunity to have their script developed.
The AFE had fostered a number of family shows for television for more than a decade.
WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost.
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